Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. It only made sense that we called the project Social Media Lab.

Brand 92

Brand IT Editorial Team Social Media 92

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials.

Brand 101

Brand Content Editorial Team Social Media 101

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to find you on social media so they can follow you. Follow Leads on Social Media. also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. With experience, you can grow your equipment list. Embrace consistency. Livestreaming isn’t intended to be pristine and perfect.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Social Media. A whopping 96% of individuals who need legal advice turn to search engines. Company Culture. Content Marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

Promotion of blog posts through social media. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Email-generated content ideas.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. The most common example of this is social media. Social media needs constant interaction, but it is impossible to be online all the time. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JULY 24, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing . Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. CMWorld Click To Tweet. Create quarterly e-books.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

Promotion, the fourth category of the AI framework, relates to AI for social media. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Those results spell real money.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

JULY 30, 2014

Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included.

SEO 52

SEO Editorial Team Content Management System Editorial 52

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels.

Content Marketing 107

Content Marketing Editorial Marketing Content 107

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

MARCH 27, 2018

HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. You can reach out through social media , but that is less likely to get a response. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Checklist orientation. Conclusion.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. Stay plugged in to audience needs.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 101

Content Creator Audience Script Content 101

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Engagement. Search engines like Google want users to have a good experience. What’s been your experience?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

APRIL 20, 2018

To schedule, manage, and republish your social media content , try MeetEdgar. This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time. BuzzSumo (paid version only). tools Click To Tweet. How do you recycle your content?

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Geological Survey indicating an earthquake in the metro area.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Conclusion.

Long Form Content 89

Long Form Content Editorial Team Editorial Content Marketing 89

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. Links from influencers or experts : Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Reaching out on social media (through ads and/or manual outreach). Website’s “About Us” page.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. What she doesn’t like about it. Facebook group. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 99

Editorial Government Collaboration Content 99

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. I use social media as almost a pure response vehicle.

Social Media 111

Social Media Media Marketing Storytelling 111

ProBlogger

APRIL 27, 2016

Like this, for instance: With the contact list ready, start writing emails to webmasters and making agreements about publishing. If you aim to contact a news portal, not a personal blog, then look for an email of its Editor in Chief or editorial team. Social networks. How often do they publish their works?

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110