Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Once an iQ reader is in the email database and reads iQ content, the team triggers lower-funnel actions and tactics based on the signals derived from the data. Primary stories.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publisher 95

Publisher Publishing Publishing Editorial 95

Content Marketing Institute

JANUARY 2, 2018

If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Individual employees only have to install it once. Registration is open.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Email marketing. According to a recent survey from Econsultancy, email is the most effective channel.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MARCH 1, 2018

Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Still, we were restless. Was this the best we could do?

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

APRIL 27, 2018

Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Here’s what does. Read more… Click To Tweet. Are you finding success on Instagram?

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 15, 2017

For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Registration is open – sign up today. .

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Powered

JULY 22, 2022

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. You'll need to have something compelling to stand out.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 14, 2018

I’m sure that’s a factor, but low-volume searches still have plenty of competition with search results (6 million) and value for potential leads and sales. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Is it the low search volume – 110 searches a month?

Pharmaceutical 78

Pharmaceutical SEO Editorial Team Editorial 78

Content Marketing Institute

NOVEMBER 12, 2017

Overall, 3,214 houses were sold in Phoenix over the last 30 days, with Phoenix County leading the way with 3,032 sales. Potential buyers take note: the median sale price in Phoenix fell to $424,000, while the available housing inventory rose. . In the last month, home prices in Phoenix Metro Area have fallen. Go find a bargain, buyers!

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Smart Blogger

NOVEMBER 15, 2022

After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. It’s free for writers to join, and you can use it as an online resume and sales page.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JULY 24, 2018

Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. 1,000: Lunch with all our editorial team members – internal subject-matter experts. Content marketing is a team sport and small gestures like this one go a long way towards creating great team spirit.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Click To Tweet.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Are they the same thing? Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

APRIL 12, 2018

Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. For example, to entice Capital Group sales employees to participate , Will and Fred’s team created challenges: Who can get to a hundred subscribers first?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

OCTOBER 8, 2017

Explore the company’s sales funnel. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The Honest Company. Start your research.

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

APRIL 2, 2018

In other words, you should be happy with even occasional sales that can more than pay for your SEO investment. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Don’t be dismayed if your site typically ranks well for a keyword phrase that attracts only 50 visits a month.

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

OCTOBER 8, 2018

Increase the quality of leads passed to sales. It makes sense when you think about the context – a product page where the objective is to make a sale. You post the different versions on your sales page. The goal is to convert viewers to a sale. Some answers include: Get more conversions on a product page. Who’s it for?

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

JANUARY 25, 2018

Support more balanced editorial planning. You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 104

Content Editorial Editorial Team Social Media 104

Content Marketing Institute

JUNE 6, 2018

The percentage of visitors clicking through from BMW.com to a national sales company has soared from 8% to 30%,” reports Avery. BMW’s accelerated mobile pages have more than tripled clicks to national sales company, says @AveryCavanah. That is really an incredible increase.”.@BMW’s Click To Tweet. Empowered consumers expect more.

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. You need to know yourself.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

OCTOBER 25, 2017

For example, if the goal of your ad is to increase revenue, look at sales numbers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. And I’m not speaking about ad impressions, reach, or website traffic. What are those meaningful results? That depends on your goals.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

MAY 28, 2018

Often used in sales and marketing reports, descriptive models are the most primitive pieces of business intelligence. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How to use a descriptive model. No one post can provide all relevant tools in the space.

Social Media 101

Social Media Media Editorial Team Editorial 101

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. As Vishal says: Find an automation program that matches with your sales platform.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

DECEMBER 19, 2017

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. White papers are among the best types of cornerstone content. Data/research.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

LinkedIn Sales Navigator. We’ve started using the LinkedIn Sales Navigator to reach out to decision-makers at companies that could be ideal clients. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. HANDPICKED RELATED CONTENT: Automating Your Customer Interactions: Get Ready for Chatbots.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Content teams are often virtual or perform roles divided between traditional marketing and/or other skill positions within the business. There may be few or no owned media platforms at work.

Content Marketing 73

Content Marketing Marketing Content Editorial 73