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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Text Optimizer: Include related keywords and concepts. The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Lumen5 – when you want to transform text into video. The AI system is not perfect, and you’ll probably need to manually redo text overlay and replace some images, but it’s a good start. You can manually piece together images, text, and music from scratch. Todd Wheatland, author and CEO, TiltMarket. productivity Click To Tweet.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Livestream @NYMag survey Click To Tweet.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

If someone has a quick question, they can knock on your virtual door and chat via text. We love it because it incorporates texting, phone, and video conferencing. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Click To Tweet. Registration is open.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HubSpot Click To Tweet. It’s not surprising. Videos often stand out in search results thanks to the rich snippets.

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