Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. It’s mainly a collection of valuable tools for content marketing, lead generation, account-based marketing, and sales enablement. If you need project management help, something like Trello may be more your speed. Try Evernote.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

JANUARY 9, 2019

.” AI in #contentmarketing: Driver analysis to show what factors drive the most leads. Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) AI in #contentmarketing: Use time-series forecasting to predict lead-gen and revenue.

Content Marketing 90

Content Marketing Marketing Content Text 90

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 92

Editorial Editorial Team Collaboration Social Media 92

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. The solution?

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Contently

DECEMBER 14, 2022

Make Sure Your Strategy Includes Lead Generation. A good content strategy grows your lead funnel, starting at awareness and pulling the prospect through the consideration and decision stages. And using the right keywords in your top-of-funnel educational content makes you more likely to convert a reader into a lead.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Like the pirate code, these are more guidelines than actual rules. =) You’ll find that some projects need more in-depth planning than others. Documents expounding on a specific topic, usually 5,000+ words, delivered as PDFs, written to give away as lead-generation pieces.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Intergrowth

MARCH 5, 2023

If you’re a freelance video editor doing a one-time project for a client, the deliverable might just be a single, edited video. Metric Your marketing metrics are the units you use to track the progress of a campaign or project. Or, you might measure the number of conversions generated by that landing page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

DECEMBER 25, 2018

Lead generation. To avoid providing too much (or too little) detail in your statement, follow these tips: Be succinct but don’t oversimplify: Describe your editorial mission clearly to prevent your content team and your readers from making assumptions about the purpose of your brand’s content. Audience engagement.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

JANUARY 21, 2019

That was the premise of Andy Crestodina’s Content Marketing World session, Content Strategy and SEO for B2B Lead Generation. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation. You can use the mission statement in editorial and content planning meetings.

Content Marketing 95

Content Marketing Marketing Editorial Content 95

Content Marketing Institute

AUGUST 6, 2018

Once we’re able to pique their interest, then we ask them for a quick meeting … For lead generation, it’s phenomenal.”. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Social Media 111

Social Media Media Marketing Storytelling 111