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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

Although it may inform and educate, that is not the primary purpose. Bly: “Direct response copywriting is a form of persuasive writing that aims to elicit an immediate response or action from the reader. It focuses on crafting compelling messages that generate measurable results, such as sales, leads, or inquiries.”

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines. The technology industry relies on content writers with subject-matter expertise to educate blog readers. How do I find copywriters?

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How to Create The Perfect Call-to-Action

Neil Patel

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. That is the action button you should be focusing some energy on for quality lead generation.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

  Yes, page views and time on page are wonderful (and important steps towards content marketing success), but click-throughs on call-to-actions (CTAs) or conversions indicate lead generation. In other words, how many people express more interest in your business thanks to your content efforts.

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How To Dramatically Increase Blog Views

BKA Content

This can be a sweet spot for businesses creating content for lead generation. Websites like SEMrush and Google Keyword Planner are extremely effective, however, it does take time, money and education for both. This is because your meta description is an additional ounce of persuasion for readers to click through.