Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Copywriting tip: Good copy is concise but it also educates potential buyers. Your sales copy is about your product, right? Apple shows us that even in sales copy we can invoke the magic of three. Copywriting tip: Read your copy aloud.
Enchanting Marketing
NOVEMBER 14, 2023
These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. In sales copy, we don’t let readers wait long to find out the answers on questions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Susan Greene
NOVEMBER 5, 2022
To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. And a talented, experienced copywriter should be part of YOUR team.
Content Writing
DECEMBER 20, 2022
Website Sales Copy. A longer length will be required to educate or entertain the writers. Writing short pieces of content is always educational or entertaining, but content writing is all about noncommercial value. Content writing offers high value to readers with no copy; it’s all about USP for target audiences.
Smart Blogger
MAY 8, 2023
Each stakeholder will have different concerns and require unique sales material. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. They are educators, as well as salespeople. Its indirect nature is its biggest advantage.
Ben Settle
JANUARY 1, 2024
Not just for emails and sales copy-related purposes. The last time I got this kind of power education in writing was when I learned Paul Hartunian’s method for writing press releases. Following is a “secret” to creating tighter, more pithy, more engaging, and, dare I say… more ruthless writing. All right, on to the business.
Income Diary
AUGUST 29, 2023
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write sales copy. Four months ago I found an even easier way to use The Empathy Map to get sales copy to practically write itself. Would that give you an advantage when writing content or sales copy? Here’s my prompt.
Expert insights. Personalized for you.
237 
Let's personalize your content