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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

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How to Track Your Google Keyword Rankings

Backlinko

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

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Understanding Keyword Value: It’s More Than Just The Dollars

Fat Joe

Finding high search volume keywords is easy. But judging the value of a keyword can be difficult. You must determine relevance , search intent , and chances of outranking the competition to decide if a keyword is worth targeting. the keywords). But not all keywords are created equal. Long tail keywords.

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The Best Time to Post on YouTube for Peak Engagement (2023)

Smart Blogger

These are times when most users are actively engaging with content. They click, watch, engage, and share. While social media platforms like Instagram or Twitter prioritize recency, YouTube’s algorithm is more focused on viewer engagement. Note any patterns or spikes in engagement. But when is that?

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

Neil Patel

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Helping to engage its target market. Through keyword research, high-quality content, metadata, and more. Start with keyword research to find out what your target audience uses to find businesses like yours. SEO tools like Semrush’s Keyword Magic Tool help identify keywords that align with your goals.

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How to Craft an Effective Local SEO Content Strategy

Contently

Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. food festivals, culinary awards, state fairs).

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