Shorthand Content Marketing

OCTOBER 7, 2022

Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Any marketing campaign needs to represent the brand’s voice, and it needs to be an entertaining, valuable read.

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Copywriter Copywriting Writing Content 97

Copywriter Collective

JUNE 20, 2023

But if it isn’t, you might need to look into your marketing copy. It’s all about mastering copy optimization for digital marketing. In addition, marketing copy can take various forms, including website content, landing page copy, email campaigns, social media posts, and more.

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Digital Marketing Copy Copywriter Copywriting 52

Copywriter Collective

MARCH 7, 2023

Product descriptions are marketing copy that explains what a product is and why it’s worth purchasing. However, a common mistake that entrepreneurs and marketers make is writing product descriptions that are too basic and failing to sell the product to actual people who are shopping online. How was the product tested?

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Copywriter Copywriting Persuasion Writing 52

Smart Blogger

MAY 15, 2023

Are you on a quest to master the art of persuasive writing? By teaching you how to craft compelling marketing copy. This course ensures you don’t fall into that trap, guiding you to create authentic, engaging copy that resonates with your target audience. You’re in the right place!

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Copywriter Copywriting Copy Social Media 108

Copywriter Collective

AUGUST 15, 2023

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. What is B2B Copywriting?

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Copywriter Copywriting Persuasion Copy 52

BKA Content

APRIL 18, 2023

Most content editing services provide a form of editing in this realm, since it can be a huge help to businesses creating content marketing copy but don’t have the bandwidth or skillset to go through each piece themselves. And even then, the article must be engaging to be effective.

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Freelance Writing Jobs

FEBRUARY 14, 2022

Fill it in with the information you need to get across, and how it relates to your character’s needs and your product, and you’re ready to write a compelling story that’ll engage readers and make sales. The hero’s journey model calls inciting incidents the “call to adventure”, reminiscent of the marketer’s “call to action”.

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Freelance Writing Jobs

FEBRUARY 14, 2022

Fill it in with the information you need to get across, and how it relates to your character’s needs and your product, and you’re ready to write a compelling story that’ll engage readers and make sales. The hero’s journey model calls inciting incidents the “call to adventure”, reminiscent of the marketer’s “call to action”.

Concept 52

Concept Telecommunication Script Storytelling 52

Buffer

MAY 23, 2024

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way. Think of copywriting formulas as templates within which you can fit your social media content for maximum engagement. They embed core persuasion techniques that have stood the test of time.

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Copywriter Copywriting Social Media Persuasion 117

ContentWriters

DECEMBER 14, 2022

If you’re new to real estate marketing, you may wonder what the word “copy” means. In its broadest terms, “copy” can refer to any type of written material. Within the context of marketing, it usually refers to written material that is persuasive or prompts the reader to a particular action. What should they know?

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Susan Greene

DECEMBER 30, 2020

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. What does a copywriter do?

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Freelance Copywriting Copywriter Copywriting Freelance 130

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

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