Remove high-protein-explanations
article thumbnail

How to Write Luscious, High-Protein Explanations

Enchanting Marketing

In his book The Art of Explanation , Atkins shares his process for crafting clear and compelling explanations. Atkins suggests explanations need to be high in protein. Atkins suggests explanations need to be high in protein. High-protein yogurt is strained to remove excess water.

Writing 167
article thumbnail

How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. Substance and meaning are two of the most powerful factors in any explanation. ~ Shall I show you?

Concept 235