article thumbnail

How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Let’s go!

article thumbnail

How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. Just you and me. And yes, I do understand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. For marketing writers, it gives us ways to connect with our readers at a deeper level, beyond the reach of what AI tools can achieve. 2024 is going to change everything in marketing.

article thumbnail

How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 283
article thumbnail

How to Stay Competitive in a Saturated Freelance Market

Freelance Writing Jobs

Even worse is that this figure keeps increasing every minute and adds to the already saturated freelance market. In this article, we will share some of these essential skills to keep you on top of your game despite the growing competition in the freelance market. The reason is that several factors influence the freelance market daily.

article thumbnail

How Being a Good Listener Can Help You Write Effective Sales Copy

ProBlogger

The post How Being a Good Listener Can Help You Write Effective Sales Copy appeared first on ProBlogger. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. We used the word “mastering” quite a bit in the sales copy.

article thumbnail

7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Prioritize Brevity and Clarity Over Flowery Words Good sales copies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points. Keep that in mind while writing.

Retail 82