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How to Write Seductive Sales Copy Like Apple [2022 Edition]

Enchanting Marketing

But its sales copy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Address them head-on in your copy. Next, ask So what?

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Let’s go!

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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

It’s not the same when you read sales copy, eh? Marketer’s drivel. Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story?

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. I devour a lot of fiction. Of course not.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. For marketing writers, it gives us ways to connect with our readers at a deeper level, beyond the reach of what AI tools can achieve. 2024 is going to change everything in marketing.

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Motivators in Direct Marketing Copy |Content writing-Blog

Contentwriting

Powerful Motivators in Direct Marketing Copy As a marketer, you need to market the products and services by using various methods and techniques. One thing you have to keep in mind that no sales copy will sell without, the powerful motivators in direct marketing copy.

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How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 288