How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Write for both scanners and readers. Copywriting tip: To write for both scanners and readers, create a clear information hierarchy. To be persuasive, it’s not enough to explain the features, advantages, and benefits of your product. Follow the FAB formula.
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