Content Marketing Institute
DECEMBER 18, 2018
As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” But before you think Dan is arguing that journalists are prima donnas to be avoided, he provides advice on how to harness a journalist’s nose for a strong story and knack for compelling and highly readable prose.
Content Marketing Institute
OCTOBER 2, 2018
OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. A picture can help somebody to understand what you want them to do, whereas prose requires an abstract to concrete translation that not everybody’s going to be able to do.
Content Marketing Institute
OCTOBER 26, 2017
Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We
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