Content Marketing Institute

DECEMBER 18, 2018

As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” But before you think Dan is arguing that journalists are prima donnas to be avoided, he provides advice on how to harness a journalist’s nose for a strong story and knack for compelling and highly readable prose.

Prose 89

Prose Pharmaceutical Content Government 89

Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Comics can work for all audiences. A prose novel will sometimes go on for pages and pages on setup that would take us a single splash page.”. Buddy, you can come back now.

Storytelling 92

Storytelling Pharmaceutical Brand Prose 92

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

Pharmaceutical 98

Pharmaceutical Landing Page Marketing Editorial Team 98