Melanie Saxton

FEBRUARY 16, 2023

A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Elna Cain

JANUARY 12, 2023

You should start by creating a writing portfolio to attract clients and showcase your skills. You can start a blog and guest post to build your portfolio. Here’s my post about building a portfolio from scratch ! Businesses often seek writers formally trained in media writing and wickedly good storytellers.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread. Storytelling is often done in silos at the business unit or market level. A consistent brand voice should be applied across all touchpoints, says @matzucker.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Smart Blogger

MAY 26, 2023

Experiment with different formats, be it blogs , social media posts, or ad scripts. For example, studying how successful brands use storytelling in their ad campaigns can offer valuable insights into creating persuasive narratives. Write often, and in different styles to build versatility.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JANUARY 20, 2023

Key Skills & Education Content Writing Content writing includes writing and editing: emails blog posts, video scripts, podcasts, ebooks, social media posts. But, you’ll write pieces to put in your portfolio. Their job is to make sure that the content is: 1) interesting, 2) relevant, and 3) discoverable.

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 101

Storytelling Script Food Agency 101

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Check for consistencies in the script, story, and gameplay. Let’s do this!

Script 88

Script Portfolio Writing Social Media 88