Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” and the answer is yes, then it’s a not a Coca-Cola story.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. Video Scripts: Writing persuasive scripts for promotional or informational videos.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Ashleyn Writes

APRIL 13, 2023

It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. You hold the storyteller card Storytelling is a very unique human subset of skills. But what if you aren’t yet sure how to use that storyteller card ?

Copywriter 130

Copywriter Copywriting Storytelling Script 130

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. CG: How did your career start? He was looking for someone to take their showreel to agencies, so that’s what I did and then I got to sit in sessions.

Creativity 130

Creativity Freelance Copywriting Script Insurance 130

Grammarly

APRIL 9, 2024

If you’re writing about a scientist’s latest discovery, you could include footnotes, reports, and field notes among your means of storytelling. While they are not written in the traditional epistolary fashion, they include personal accounts through documents or scripts that bring authentic and nuanced perspectives to them.

Storytelling 98

Storytelling Script Communication Social Media 98

Jane Friedman

AUGUST 17, 2023

Sample art: There isn’t a set amount of art that all agents require, but you want to give them enough finalized art to get an idea of your storytelling style, coloring (if applicable), and character design. There isn’t a standard script format, so do a little research and see what works for you and stick with the format throughout the script.

Script 76

Script Storytelling Projects Agency 76

Copywriter Collective

OCTOBER 31, 2023

Incorporating storytelling into your brand marketing. Writing engaging video scripts for visual marketing. Storytelling also minimizes your reliance on troubling facts (e.g. For example: Facebook: Storytelling works best here because its users love to connect with and form communities around brands.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Elna Cain

JANUARY 12, 2023

Businesses often seek writers formally trained in media writing and wickedly good storytellers. Although you can make money writing scripts for film, you can also create scripts for business video content used on social media, websites, and YouTube. They said they’d be interested in having me write a script for them.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Hacker

JANUARY 31, 2024

Ready to see how storytelling can build bridges between businesses and people? Table Of Contents: Branded Content and Its Impact on Marketing The Evolution from Conventional Ads to Brand Storytelling Case Studies: 7 Examples of Branded Content Benefits of Branded Content Marketing 1. Check out our AIO Blogger course.

Brand 52

Brand Storytelling Content Content Creation 52

Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. Leveraging Emotional Appeal: Direct response copywriters understand how to tap into emotions and leverage storytelling techniques to create a strong emotional connection with your audience, compelling them to take action.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Smart Blogger

MARCH 10, 2023

Here’s what’s ahead: The proven structure your testimonials should follow to increase conversion rates and land more jobs; The importance of statistics, storytelling, and authenticity; How to ask someone for a client or customer testimonial; And much more. If so, then you’ll love this guide. Let’s dig right in… Tip #1.

Persuasion 118

Persuasion Writing Storytelling Script 118

ProBlogger

JULY 13, 2014

Storytelling is what will glide you past the fluff on the Internet. The script should tell a story that symbolizes your brand in one way or other. . Scripting success through video marketing, as iterated before, has to be a mix of certain to-be-followed rules and set of methods that are somewhat of a rarity in this genre.

Script 46

Script Marketing Content Promotion 46

Smart Blogger

JULY 3, 2023

Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. Think of a content marketing manager as the master storyteller of a brand. Does the script for the how-to video align with your brand voice? Let’s dive right in! What is a Content Marketing Manager?

Management 85

Management Content Marketing Marketing Storytelling 85

Buffer

JULY 31, 2023

She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. She mentioned that it has saved her time, and the resulting scripts are “excellent springboards that require minimal editing.”

Content Creator 90

Content Creator Content Creation Editorial Content 90

Smart Blogger

DECEMBER 8, 2023

Today, the synopsis has become an essential tool in several fields, adapting its role to the needs of modern storytelling and communication. In Screenplays : Writers summarize the plot, main character, and tone of their script in a synopsis to sell their ideas to movie producers and directors. So where do you usually find a synopsis?

Storytelling 89

Storytelling Projects Script Communication 89

Neil Patel

MAY 27, 2021

Some marketers have audio scripts ready; others have never written an audio script in their lives. The use of a particular sound effect, a unique jingle, and a specific style of voice actor can contribute to this aspect of advertiser storytelling. Why Should You Run an iHeartRadio Ad?

Ads 119

Ads Script Advertising Storytelling 119

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Check for consistencies in the script, story, and gameplay. Let’s do this!

Script 88

Script Portfolio Writing Social Media 88

Smart Blogger

MARCH 10, 2023

So, even if you aren’t a highly technical writer, as long as your storytelling skills are on point, writing case studies might be in your wheelhouse. Video Script Writing Video is becoming one of the best ways for businesses to reach potential customers. They may also need scripts for webinars, another sales tool.

Freelance 131

Freelance Writing Finance Script 131

Neil Patel

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. There’s also a “storyteller” package for $11.99 The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities.

Media 145

Media Storytelling Text Proofreader 145

Neil Patel

MARCH 10, 2021

Many people tend to focus on the other aspects of creating a video: script, casting, storyboarding, etc., Instead, think about the mood you want to create from the get-go while you’re still working on the script and other essential basic elements of your campaign. One of the best ways to enhance your message is through storytelling.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Entertainment Script 101

Smart Blogger

JANUARY 11, 2023

Epistrophe is especially effective in song lyrics, movie scripts, and commercial jingles. It is a powerful tool in storytelling or persuasive writing that can lift your writing up to a higher level. We all use repetition to emphasize our key thoughts. Here are a few examples that show you how it works… Lithium. “I

Writing 98

Writing Government Food Persuasion 98

Fat Joe

JULY 28, 2023

You can set milestones for script approval, storyboard development, rough drafts, and final delivery. They will convert the blog post into a short script and create a video based on the content. That includes the type of content required and the desired outcomes. And it’s easy to do. Dollar Shave Club is a great example.

Agency 52

Agency SEO Script Brand Awareness 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Smart Blogger

JUNE 7, 2023

What is Creative Writing? (& What it Isn’t ) At its heart, creative writing is all about storytelling and expression. Screenwriting This is the art of writing scripts for film or television. As a screenwriter, you’re responsible for creating the blueprint for visual storytelling. Let’s dig in!

Creativity 52

Creativity Writing Construction Entertainment 52

Smart Blogger

MAY 26, 2023

Experiment with different formats, be it blogs , social media posts, or ad scripts. For example, studying how successful brands use storytelling in their ad campaigns can offer valuable insights into creating persuasive narratives. Write often, and in different styles to build versatility.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

The Creative Penn

FEBRUARY 11, 2024

Whereas I'm always most interested in who penned the script. Then from there, I just started writing more and more scripts. I mean, obviously, I wrote the script. Remember, they got into this business because they're in love with storytelling in a different way. So financially, a lot of it is my own investment.

Writing 75

Writing Script Creativity Writer 75

Smart Blogger

JUNE 29, 2023

Influence the Influencers A less common but potentially high-impact strategy is to flip the script and influence the influencers. For instance, Instagram might be a go-to for visual storytelling and product showcases, while YouTube is perfect for long-form reviews, tutorials, and unboxing videos.

Marketing 67

Marketing Collaboration Script Digital Marketing 67

Content Marketing Institute

APRIL 6, 2018

And yes, that includes call center scripts. Storytelling is often done in silos at the business unit or market level. Voice also can modulate for different channels and subject matters – e.g., imagine how an insurance company’s voice might shift talking about the loss of a spouse versus talking about routine billing. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JANUARY 31, 2018

Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Smart Blogger

JANUARY 20, 2023

Key Skills & Education Content Writing Content writing includes writing and editing: emails blog posts, video scripts, podcasts, ebooks, social media posts. Their job is to make sure that the content is: 1) interesting, 2) relevant, and 3) discoverable. Yet, how do you develop these writing skills ? By knowing how to write well.

Digital Marketing 95

Digital Marketing Marketing Social Media Education 95

Neil Patel

AUGUST 20, 2021

Storytelling. When crafting a persuasive commercial script, think about convincing customers that the product is worth buying or your brand is worth trusting. For an advert to be truly persuasive, there’s a lot of “behind the scenes” work that takes place. Successful implementation won’t instantly happen.

Persuasion 138

Persuasion Ads Advertising Copy 138

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. Nothing is left to chance. RogerCParker Click To Tweet.

Content Marketing 90

Content Marketing Storytelling Marketing Content 90

The Creative Penn

NOVEMBER 4, 2022

So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats. Maybe I could write a script for a comic, another comic.' It was weird, because all of the comics… I haven't written any of the scripts. Does that make sense, Joanna? Barry: Well, yeah.

Publisher 73

Publisher Publishing Publishing Script 73