article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Verizon offers customers the chance to save $300 when they trade in a phone for a new one.