article thumbnail

How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. Anyway: writing. It’s both, isn’t it?

article thumbnail

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Keep in mind I’ve been writing Lead Generation messages since 1990. You don’t know what great copy looks like. Automotive Technician versus copy. Why is that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? But … The best writers, the best stylists are fiction writers. Or maybe memoir writers. Read good writing, too.

article thumbnail

Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result?

Writer 244
article thumbnail

The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. It doesn’t matter whether you’re of the opinion that AI can’t replace human writers. The question now is how we can be part of the future of writing online. We’re 85% past that point.

article thumbnail

How to Write a Well-Balanced, Meaningful Sentence

Enchanting Marketing

What’s the foundation of good writing? Such sentences sneak into my own writing, too. We’re all bad writers. And I keep learning from the masters … “All you have to do is write one true sentence.” Write the truest sentence that you know. A writer and a reader co-own a story.

Writing 288
article thumbnail

15 writing skills that every professional content writer must have

Credible Content

The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.