Ann Handley

NOVEMBER 18, 2023

Get it in your inbox ; you’ll love it. * * * One of the things I love about writing is that you’re never done improving. One of the things I hate about writing is that you’re never done improving. Anyway: writing. this week when writing sales copy for the dust jacket of my new book. Let’s go!

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Sales Copy Copy Sales Storytelling 78

Creative Little World

APRIL 11, 2023

Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales. Keep It Simple When it comes to sales copy, less is more.

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Copy Copywriter Copywriting Writing 52

Susan Greene

OCTOBER 8, 2017

Does everything you write sound awkward or unprofessional? A skilled copywriter can craft copy that: Attracts prospective customers. I specialize in writing copy that generates leads and sales. Writing Is Hard. You know your website needs copy and you think you have a pretty good idea of what you want to say.

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Copy Freelance Copywriting Copywriter Copywriting 130

Express Writers

FEBRUARY 7, 2023

While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. What Is a Press Release?

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Copy Writing Keywords Proofreader 95

Dr. Rissy's Writing and Marketing

JANUARY 26, 2023

Enter, copy. Copywriters are trained in Search Engine Optimization (SEO), which means they will utilize keywords, reputable backlinks, and more within your copy to ensure that the information provided is not only helpful/relevant but also accessible to new and existing customers. Let someone else worry about the copy!

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Copy Search Engine Optimization Copywriter Copywriting 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

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Persuasion Marketing Copy Copy Proofreader 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. But, how do you supercharge your marketing copy to be more persuasive? But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

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Persuasion Marketing Copy Copy Proofreader 52

Contentwriting

OCTOBER 19, 2020

Powerful Motivators in Direct Marketing Copy As a marketer, you need to market the products and services by using various methods and techniques. One thing you have to keep in mind that no sales copy will sell without, the powerful motivators in direct marketing copy.

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Marketing Copy Copy Sales Copy Writing 52

Jasper

DECEMBER 19, 2022

Writing copy for websites in a way that is clear and effective can be tough. See how using a framework makes it faster and easier.

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Copy Website Writing IT 52

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. But there IS a problem. There’s no human in the loop. I didn’t just make it up.

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Copywriter Copywriting Writing Freelance 255

AWAI

AUGUST 17, 2023

UX is something every writer should know and understand. This program will quickly get you up to speed!

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Copy Writing Writer 52

AWAI

AUGUST 11, 2023

Until midnight, you can get access to our popular case study training program — for just $59.40.

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Copy Writing 52

Elna Cain

MARCH 17, 2024

Or, what if you have absolutely no experience writing online or writing for freelance clients? Well, I’m going to share twelve easy ways to gain freelance writing jobs even if you have no experience. If I could get a writing gig without experience, I know you can, too. no website).

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Freelance Social Media Email Copy Copy 187

AWAI

MARCH 16, 2023

Follow the project details to do this practice exercise, using tips about this B2B short-copy gig. Practice is a good way to improve as a B2B copywriter.

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Projects Copy Copywriter Copywriting 105

Nick Ursborne

FEBRUARY 14, 2024

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. We can outshine the work of AI by writing with a high level of emotional intelligence. Put more heart into your copy and content. Then write copy that acknowledges and addresses those emotions.

Freelance 202

Freelance Copywriter Copywriting Copy 202

Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. But… Are you optimizing that copy and content for Emotional Intelligence? But… Are you optimizing that copy and content for Emotional Intelligence? 1 – Be aware of the emotional persona of the company you’re writing for.

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Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. First, I write a prompt for an AI tool like ChatGPT.

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Copy Ads Copywriter Copywriting 212

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. Your writing will become a pleasure to read.

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Sales Copy Writing Copywriter Copywriting 207

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? Bye bye sameness.

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Writer Copywriter Copywriting Sales Copy 241

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriter Copywriting Writing Sales Copy 249

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Let’s say I want to write a short blog post about saving for retirement.

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Copywriter Copywriting Construction Copy 219

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. It packs no emotional punch.

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Copy Copywriter Copywriting Food 230

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. The key here is not to avoid using AI as a tool in your writing toolkit.

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Copywriter Copywriting Writing Script 191

Nick Ursborne

NOVEMBER 25, 2023

While these tools can do many things now, including coding and design, their first use case was writing. That makes total sense, because these are essentially writing machines. You write a prompt, and the AI comes back with written text. Is the copy and content created by ChatGPT perfect? Same with AI-generated writing.

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Writer Copywriter Copywriting IT 219

ProBlogger

OCTOBER 15, 2020

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell something. You may have even become a blogger so you can avoid writing sales copy.

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Sales Copy Copy Sales Writing 28

Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI.

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Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

SEPTEMBER 18, 2023

ChatGPT is all about writing, and tools like Midjourney are disrupting the lives of artists everywhere. Futureproof your career as a writer by weaving Emotional Intelligence into your copy. Step one is simply to infuse your writing with more emotion. What steps should you take to protect your own future?

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Copywriter Copywriting Copy Writer 232

Elna Cain

FEBRUARY 27, 2024

Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. What is SaaS and SaaS Writing? This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 230

Nick Ursborne

MARCH 12, 2024

As any seasoned copywriters will tell you, emotion lies at the heart of great copy and content. Then write a final draft, infused with the complexity of deeply felt human emotions. appeared first on Writing for the web - online copywriting and content writing. Nice try, but not the same as human emotions.

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Copywriter Copywriting Script Text 232

Nick Ursborne

FEBRUARY 5, 2024

All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. appeared first on Writing for the web - online copywriting and content writing. Thet want to use AI, but without losing their points of differentiation.

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Copywriter Copywriting Freelance Copywriting Content Creation 218

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Introduce movement into your copy when you can. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

Writing 235

Writing Copywriter Copywriting Copy 235

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Copywriter Copywriting Writing Storytelling 222

Elna Cain

JANUARY 13, 2023

Have you been hearing a lot about AI and AI writing tools? The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use. How I Use An AI Writing Tool.

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Freelance Writer Script Writing 284

Enchanting Marketing

NOVEMBER 29, 2022

What’s the foundation of good writing? Such sentences sneak into my own writing, too. And I keep learning from the masters … “All you have to do is write one true sentence.” When Hemingway faced writer’s block, he told himself: All you have to do is write one true sentence. There’s no excess.

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Writing Hospitality Sales Copy Prose 283