Remove 2001 Remove Audience Remove Sales Remove Storytelling
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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

It closed its last store in 2001.) Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. million shoppers.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. Click To Tweet. Vans embodies skater culture.

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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.

Brand 95
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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. It didn’t know about it, work from it, or write it out for my audience. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name.

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The two stayed friends until Earnhardt was killed in a crash during the 2001 Daytona 500. Here’s what we can learn from how he and his team did it.