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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? a Chicago-based department store.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. Click To Tweet. Vans embodies skater culture.

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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.

Brand 99
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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

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Writing Tips: The Anatomy Of Genres With John Truby

The Creative Penn

Amazon Subcategories How to transcend genre How to successfully write cross-genre stories Tips for editing and rewriting The importance of advanced theme and complex plot The future of storytelling as an immersive experience. Rule number one is the storytelling business buys and sells genres. You can find John at Truby.com.

Writing 98
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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The two stayed friends until Earnhardt was killed in a crash during the 2001 Daytona 500. Here’s what we can learn from how he and his team did it.

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

It didn’t know about it, work from it, or write it out for my audience. He began using the term “content marketing” back in 2001, and that industry is now the fastest growing internet marketing industry– Joe was a big part of that. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name. Same audiences.