2001 Brand Brand Awareness Storytelling 
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.
Content Marketing Institute
JUNE 8, 2018
When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.
ProBlogger
JUNE 25, 2012
Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I knew I’d never get the type of speaking gigs I wanted unless I had a platform to build my overall brand awareness and influence. I’m dang good at storytelling. I haven’t let off the gas in three years.
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