Contently
DECEMBER 21, 2022
This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? million shoppers.
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.
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Content Marketing Institute
JUNE 8, 2018
When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.
ProBlogger
DECEMBER 30, 2011
Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines.
Content Marketing Institute
JULY 20, 2018
In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.
Content Hacker
DECEMBER 15, 2022
He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. He began using the term “content marketing” back in 2001, and that industry is now the fastest growing internet marketing industry– Joe was a big part of that.
ProBlogger
JUNE 25, 2012
Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I knew I’d never get the type of speaking gigs I wanted unless I had a platform to build my overall brand awareness and influence. I’m dang good at storytelling. I haven’t let off the gas in three years.
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