Contently

DECEMBER 21, 2022

It closed its last store in 2001.) Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. The problem.

Storytelling 122

Storytelling Retail Copy Copywriter 122

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

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Storytelling Content Entertainment Script 98

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. of communication professionals rely on branded content. Humor is a sure crowd-pleaser, but it isn’t the only way to capitalize on branded content’s power.

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Brand Banking IT Entertainment 95

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. I’ve trained thousands of marketers on becoming better writers in my writing courses. I’ve personally interviewed tens of thousands of writers.

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Copywriter Copywriting Writing Copy 103

ProBlogger

JUNE 25, 2012

Marcus Sheridan runs The Sales Lion blog, where he explores the marketing approach he’s used to build a successful business. Marcus Sheridan of The Sales Lion. Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. you make it sound so easy!

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Blog Blogging Brand Awareness Storytelling 38

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

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Blogger Storytelling Social Media Consulting 53

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. The meeting between Dale Sr.

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Storytelling Entertainment Social Media Collaboration 54