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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
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Exploring the Fascinating History of SEO

Content Hacker

The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. Somehow, the page had gotten buried in the SERPs amid promotion from fan sites. Why was Jefferson Starship’s manager angry?

SEO 98
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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. The ad was a big hit. Now back to me.

Marketing 115
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12 Most Insightful eCommerce Blogs To Follow for the New Year

ContentWriters

As blogging began to grow, WordPress came on the scene in 2003, and in 2004, Merriam-Webster named “blog” as the top word of the year, saying it was the most often looked-up word on its site during the previous twelve months. The ability to identify and join with a particular audience. billion pages per month.

Finance 97
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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

The audience was so loyal that I partnered with them to run a contest. Once a WordPress user added the new theme update, they would get some cool new features and, of course, a link back to one of my sites was placed in the theme footer. My pages looked just like Google’s search results pages but with my AdSense ads all over them.

SEO 119
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How to Start a Blog That Makes Money in 11 Simple Steps

Quick Sprout

Here are the steps you need to know about how to start a blog: Find a blog idea Find the perfect domain name Sign up for Hostinger Install WordPress Pick a fitting WordPress theme Install WordPress plugins Install Google Analytics Set up your email list Pick a blogging cadence Build an audience Monetize your blog. If not, that’s okay!

Blog 144
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The History of Content Marketing

BKA Content

The magazine, which helped the tractor company forge deeper connections with its audience, quickly became a hit. Not only did the guides benefit the featured businesses, but they also set the stage for the next phase of content marketing — consumer publications and targeted ads posted in niche magazines.