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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. That’s astounding.

Retail 141
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An In-Depth Guide To Raven Tools

Backlinko

Raven Tools was founded in 2004 and it was acquired by TapClicks in 2017. Plus, it offers plenty of integrations with email accounts, social media accounts, and ad campaigns for comprehensive data analysis. The first page you land on is the “ Site Engagementpage. What Is Raven Tools?

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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

Backlinko

This paints a fuller image of what users get up to when they land on your site. It’s cross-platform in the sense that you can now measure how users engage with both your website and app—which is a first for Google Analytics. Engagement This area looks at the actions the users take once they are on your site.

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21 Awesome SEO Tools For Competitor Analysis

Fat Joe

The software lets you analyze your rivals, measure PPC and keyword effectiveness, and get insight into their landing page strategies. Moz began as a keyword research tool in 2004. These let them do everything from disavowing negative links to conducting social media analysis and competitor research. .

SEO 95
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Curating content.

Marketing 105
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Three Key Things Successful Bloggers Do to Build Their Blogs Into Businesses

ProBlogger

The most successful bloggers have multiple calls to action on every page of their blog to opt in. It’s like the “ad blindness” that came after banner ads were first introduced in 2004–05. Social profile – such as how many social media followers or email list subscribers you have. Opt-in blindness is similar.

Blogger 30