Men With Pens

JANUARY 28, 2013

You know that writing great content is crucial to success in today’s online world. Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. Write engaging blog posts that resonate with your readers. Write, write, write, write, write.

Writing 46

Writing Persuasion Consulting Copywriter 46

Men With Pens

JUNE 6, 2012

The age of novel writing is over. The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Because I don’t like business writing. Everywhere you look, distractions abound.

Prose 63

Prose Writing IT Copywriter 63

Men With Pens

AUGUST 22, 2010

A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Then I came to my senses and decided to write a post about it all. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices.

Copywriter 57

Copywriter Copywriting Blogger Copy 57

Men With Pens

JULY 29, 2012

As an author and writing coach, I’m a big fan of good writing. But writing isn’t rocket science … and there are a few simple writing tricks you can use to write blog posts that are much more powerful and engaging. Writing Trick #3: Use Contractions. We use contractions all the time when we speak.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

MAY 24, 2012

People often ask me this question, and it makes me grin every time: “James, exactly how do you manage to write such massive quantities? Is there some magic switch we can flick on to write lots of articles?” is famous for his book Influence (and if you don’t have a copy, get one now ). What’s the outcome?

Writing 72

Writing Copywriter Copywriting Copy 72

Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. So how do you know if there’s too much tough love in your copy?

Copy 50

Copy Website Copywriter Copywriting 50

Men With Pens

MAY 7, 2012

It’s time to announce the winners of the Damn Fine Words writing course contest … and boy, was it EVER tough to choose just two names from the 20+ submissions we received. Entrants fought hard to get into the Damn Fine Words writing course. Keep learning, keep writing, keep believing in yourself. Some were thoughtful.

Writing 58

Writing Copywriter Copywriting Copy 58

Men With Pens

APRIL 22, 2012

A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. It’s launching May 7 for its 3rd edition, and people who write me say that if they could just get in on this course…. Welcome to the Damn Fine Words Writing Contest. The DFW Online Writing Course Contest Rules.

Writing 71

Writing Retail Consulting Copywriter 71

Men With Pens

JANUARY 12, 2012

Someone writes an inspiring poem. Write Like You Fight. Stop writing like a fearful person scared of stepping up to the plate. Write like you care. Write profound things. Write like it was a matter of life or death. It’s been done tens of millions of time: a blog post is written. Something different.

Blog Post 69

Blog Post Post Writing Blog 69

Men With Pens

AUGUST 15, 2012

I’ve been a copywriter for almost 20 years now. I can write. Setting aside the part where you can do irreparable damage to the very brain that got you into the writing business, it’s not a health way to deal with the stress of the world (or the writing life). Which brings us to Option B: Admit that writing is hard.

Writing 61

Writing Copywriter Copywriting Writer 61

Men With Pens

MARCH 18, 2012

Yet not all writing environments are created equal. Where Not to Write. Let’s go to the park and write! If you’re escaping your office for the glory of outdoor writing, you’re probably going to find yourself so distracted by the pretty surroundings that no work gets done. Where to Write.

Writing 100

Writing Freelance Projects Writer 100

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. Specifically, fans of one particular band. Chances are, you can figure out what makes them happy, too.

Sales Copy 44

Sales Copy Copy Sales Writing 44

Men With Pens

JANUARY 9, 2013

Each time a new session of this writing course opens to new students, it fills up quickly, because it’s a big deal to business owners: It teaches you how to improve your writing skills with effective content-creation techniques. Each time I prepare for a new session, I also open up a special writing contest.

Writing 64

Writing Prose Retail Content Creation 64

Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. In writing this guide, I realized that most of my salient quotes came from the same character. Use that to your advantage in your copy. If you want to explain something – anything – to the people reading your copy, do it fast.

Copywriter 110

Copywriter Copywriting Hospitality Copy 110

Men With Pens

MAY 6, 2012

Every single business owner, no matter what their industry, needs to be able to write well to be successful. And if your business has a website, a blog, or operates online, then writing skills are crucial. If you’re completely confident that your writing has never, ever lost you a client, then you don’t need to worry.

Writing 43

Writing Copywriter Copywriting Copy 43

Men With Pens

AUGUST 20, 2012

The rumours are true: The Damn Fine Words Writing Course opens to new students on September 3. For 10 weeks, students learn effective writing techniques that help them create tangible bottom-line results. Each time I open the course to new students, I also open up a special writing contest. The Writing Course Contest Rules.

Writing 50

Writing Prose Post Retail 50

Men With Pens

APRIL 25, 2012

And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). Chris writes – a lot. Tips to keep writing when you feel lonely, isolated and discouraged.

Writing 58

Writing Copywriter Copywriting Freelance 58

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

Copywriter 57

Copywriter Copywriting Copy Banking 57

Men With Pens

AUGUST 20, 2011

Damn Fine Words is going to be the writing course that changes the whole game for your business. Now, you may be curious about what’s inside the Damn Fine Words writing course , and I don`t blame you. Web copy, blog post, ebook chapter… You’ll feel like you’ve discovered a hidden secret. Don’t Write At All. Easy breezy.

Writing 51

Writing Content Creation Copywriter Copywriting 51

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

Copy 52

Copy Freelance Copywriter Copywriting 52

Men With Pens

SEPTEMBER 2, 2012

Writing content is crucial to today’s online world. You know this, because all the pros tell you to write compelling website copy to increase your client base and sales. They tell you to write engaging blog posts that generate comments and build credibility. They tell you to write, write, write.

Writing 44

Writing Copywriter Copywriting Copy 44

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Men With Pens

AUGUST 14, 2011

They tell you to write. You should improve your web copy. You should write sales letters. How to write engaging posts. How to write snappy headlines. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. They tell you to produce lots of it. You should blog.

Writing 49

Writing Content Creation Copy Copywriter 49

Men With Pens

FEBRUARY 6, 2013

Maybe he wants a new website, or some copy, or marketing advice. Post by James Chartrand James Chartrand is a leading pro copywriter, online business consultant and the owner/founder/CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. So how often do you say it to your prospects?

Consulting 72

Consulting Copywriter Copywriting Projects 72

Men With Pens

JANUARY 3, 2012

You know that writing content – no, writing great content – is crucial to your business success (no matter what business you have). All the pros tell you to write – and write lots, too. Write compelling website copy to land clients and sales. Write engaging blog posts that compel comments.

Writing 43

Writing Content Creation Copy Copywriter 43

Men With Pens

JANUARY 15, 2012

Your customer only needs to be told once that you’re a green company, or a hot copywriter, or that you specialize in lawyer-oriented websites. In every way, concise web copy is better web copy. If you want to learn how to write better web copy, register for the Damn Fine Words writing course.

Website 55

Website Content Copywriter Copywriting 55

Men With Pens

MAY 8, 2012

Damn Fine Words is the writing course that changes businesses – and even lives. Students who’ve taken the course rave about how it’s opened up a whole new world of opportunities for them and how their perspective on writing for their business has brought them all sorts of fantastic results. Easy breezy!

Writing 43

Writing Retail Content Creation Copywriter 43

Men With Pens

JULY 22, 2012

Pop quiz: You’re writing copy to introduce a fabulous new product or service. And when it comes to copywriting, facts are the “what” – what your product is, what it does. Which means that once you’ve grabbed their attention, your audience isn’t just passively watching (or reading your copy); their brain is lit up.

Sales 62

Sales Copywriter Copywriting Construction 62

Men With Pens

JUNE 15, 2012

For many people, writing is an art, a creative talent akin to music or sculpture or painting. For many more, writing is simply a communication tool. I consider writing somewhat of a craft or trade – artistic, yet functional and practical, like plumbing or welding. Writing doesn’t need to be art.

Storytelling 63

Storytelling Copywriter Copywriting Copy 63

Income Diary

MARCH 31, 2024

Sure, blogging still works and you should use it – but these days it requires a more sophisticated approach, better research, and above all better writing! So many affiliates just do a Copy and Paste – don’t do that! But Affiliate Marketing has changed! Be an innovator – come up with an angle others have not.

Marketing 52

Marketing Promotion Sales Blogger 52

Men With Pens

AUGUST 5, 2012

“I am a lousy copywriter.” The guy couldn’t even type—but he could produce a “gush” of copy.). The guy couldn’t even type—but he could produce a “gush” of copy.). And that’s true whether I’m writing an ad, a news article or a personal essay. ” Write for time.

Transportation 89

Transportation Copywriter Copywriting Writer 89

Men With Pens

OCTOBER 24, 2010

Selling writing is hard. The point is that selling writing is hard because your clients don’t really want to buy words. You see, most clients hire writers thinking they’re buying writing that gets results. They can’t tell the difference between okay writing and awesome writing. Not results.

Writing 55

Writing Consulting Copy Copywriter 55

Men With Pens

APRIL 25, 2010

You want to get it out of the way so you can start your writing project. You want to write something special. Tweet about your writing project. Write and record a new message. Look for some inspirational writing music. Music always helps you think of ideas and write better. Just a bit. Check your email.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), Writing fiction is self-indulgence. It’s hard to write good fiction. Even though writing a short story takes a week of hard graft. Now I’m offended.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. I know plenty of people who prefer having a writing job working for one company. I know writing looks easy.

Freelance 60

Freelance Writing Creative Director Copywriter 60

Men With Pens

DECEMBER 11, 2011

He’ll read some copy and look for clues that reinforce his original judgment. Well-written copy. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Does it look professional?

Website 70

Website Copywriter Copywriting Copy 70

Men With Pens

DECEMBER 1, 2011

Maybe you need brilliant copy. We usually sell our 5-page web copy package for $2,387. Need a website AND web copy? 5 pages of brilliant web copy, ready to help boost your sales. One custom-designed website AND 5 pages of web copy. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Copy 48

Copy Copywriter Copywriting Social Media 48