Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. So how do you know if there’s too much tough love in your copy?

Copy 50

Copy Website Copywriter Copywriting 50

Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

Copywriter 57

Copywriter Copywriting Copy Banking 57

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Men With Pens

JUNE 6, 2012

The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So what’s the writer who has a message to share with the world to do? So I started learning about copywriting. I still wince when I read most copywriting blogs.

Prose 63

Prose Writing IT Copywriter 63

Men With Pens

JANUARY 19, 2010

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

Copywriter 110

Copywriter Copywriting Hospitality Copy 110

Men With Pens

AUGUST 5, 2012

“I am a lousy copywriter.” The guy couldn’t even type—but he could produce a “gush” of copy.). The guy couldn’t even type—but he could produce a “gush” of copy.). True confession now: On my first draft, I don’t even try to be a good writer. ” (How great an ad man was he?

Transportation 89

Transportation Copywriter Copywriting Writer 89

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Not a writer? Get us to write your sales copy. Specifically, fans of one particular band. We know exactly how to make happiness happen.

Sales Copy 44

Sales Copy Copy Sales Writing 44

Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Some writers think that using “I” is somehow forbidden. The Biggest Secret of Stellar Copywriting.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

AUGUST 15, 2012

Everyone’s acquainted with the monotone singsong of the AA’s introduction being rattled off, so do me a favor and imagine that when you read the following sentence: Hello-my-name-is-Kathy-and-I’m-a-writer. I’ve been a copywriter for almost 20 years now. It’s no wonder some of the greatest writers we’ve ever known were alcoholics.

Writing 61

Writing Copywriter Copywriting Writer 61

Men With Pens

APRIL 22, 2012

…they could finally start that online business, because they’d have the skills to write their web copy and blog for business. Why becoming a better writer could literally change your life. Two judges will help me select the winners: Taylor Lindstrom is a professional writer who has worked closely with me for several years.

Writing 71

Writing Retail Consulting Copywriter 71

Men With Pens

MARCH 13, 2012

Writer’s block. Destroy them, and you’ve freed yourself from the psychological traps of writer’s block forever. How do you cure writer’s block? The minds of writers are rife with fear. Writers suffer mountains of self-doubt and cripple themselves with a lack of writing confidence.

Writer 60

Writer Creativity Consulting Copy 60

Men With Pens

AUGUST 20, 2011

Web copy, blog post, ebook chapter… You’ll feel like you’ve discovered a hidden secret. Most writers don’t even know about this technique. But I do – and if you add this writing technique to your day, you’ll be churning out all the copy and content you need. Easy breezy. Don’t Write At All. Which you will be, of course!

Writing 51

Writing Content Creation Copywriter Copywriting 51

Men With Pens

AUGUST 14, 2011

You should improve your web copy. How to create compelling web copy. These weren’t writers setting up shop to be hired. It showed in their web copy, because it didn’t bring in sales. You should blog. You should write sales letters. You should comment and tweet and say insightful things on Facebook. No one tells you how.

Writing 49

Writing Content Creation Copy Copywriter 49

Men With Pens

APRIL 25, 2012

And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). How to be an eclectic writer who still stays in your niche. Chris writes – a lot. Leave a Comment!

Writing 58

Writing Copywriter Copywriting Freelance 58

Men With Pens

JUNE 6, 2010

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. That theory about tortured writers? Did I need a writer’s recovery program Was I tapped out on blogging? I couldn’t write. I could write.

Writer 69

Writer IT Creativity Freelance 69

Men With Pens

JANUARY 3, 2012

Write compelling website copy to land clients and sales. How to create compelling web copy. These weren’t writers setting up shop, by the way. It showed in their web copy, because it didn’t bring in sales. You’ll be learning how to be a more effective writer from day one – and all through the course.

Writing 43

Writing Content Creation Copy Copywriter 43

Men With Pens

MARCH 18, 2012

There comes a point in every freelance writer’s career where he simply can’t take it any more. Here’s a quick lists of a library’s virtues for a writer. Unless you’re independently wealthy — and how many copywriters do you know who can say that? Libraries also make wonderful work environments.

Writing 100

Writing Freelance Projects Writer 100

Men With Pens

JANUARY 9, 2013

You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course… …they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.

Writing 64

Writing Prose Retail Content Creation 64

Men With Pens

SEPTEMBER 2, 2012

You know this, because all the pros tell you to write compelling website copy to increase your client base and sales. How to write compelling website copy that draws in new customers. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Writing content is crucial to today’s online world.

Writing 44

Writing Copywriter Copywriting Copy 44

Men With Pens

JANUARY 1, 2013

Blog posts, newsletters, website copy, emails… you have to write a lot to achieve your business goals. You know you need copywriting for your website, but you aren’t really sure how to write website copy that actually brings you sales. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Copywriter 48

Copywriter Copywriting Storytelling Content Creation 48

Men With Pens

JULY 14, 2010

The world is full of dreaming writers who have heard golden stories of the great beyond (working full time as a well-paid freelance copywriter) but who have yet to make the mysterious transformation from mere mortal to freelance god. IDENTITY It’s not enough to be a copywriter. You can’t tell one from the other.

Freelance 66

Freelance Copywriter Copywriting Freelance Copywriting 66

Men With Pens

JANUARY 26, 2010

As a professional writer, your vocabulary is literally your stock in trade. Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen?

Prose 50

Prose Copywriter Copywriting Food 50

Men With Pens

AUGUST 4, 2010

And many freelance writers want to know how they can get their work right in the spotlight. I knew Forbes accepted blog posts from freelance writers, so I figured my odds were good. Attach a copy of the original query to the email. This way, other editors can see that I’m an experienced writer who always meets her deadlines.

Publisher 71

Publisher Publishing Publishing Freelance 71

Men With Pens

AUGUST 20, 2012

You see, many people tell me they wish they could register for Damn Fine Words, and that if they could just get in… …they could finally start that online business, because they’d have the skills to write website copy that pulls in clients. Why becoming a better writer could literally change your life.

Writing 50

Writing Prose Post Retail 50

Men With Pens

MAY 8, 2012

There’s a secret content-creation technique that’s extremely valuable for capturing your ideas so you can turn them into focused blog posts, full ebooks and compelling web copy – and all you need are three sentences. Most writers don’t even know about this technique. She loves the color blue, her kids, and ice skating.

Writing 43

Writing Retail Content Creation Copywriter 43

ProBlogger

MARCH 20, 2017

Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had. While it started slow with just a new job every few days – since 2006 we’ve had well over 10,000 jobs listed! How to Apply for a Blogging Job.

Proofreader 32

Proofreader Blog Blogging Advertising 32

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. Writers come in different flavors. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), technical writers and… Fiction writers. Even though only your mom and your writers’ group will ever read your fiction.

Writing 64

Writing Copywriter Copywriting Blogger 64

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Some writing jobs are just dreary, like being a marketing writer at Shoelaces-R-Us. Enjoy – it’s a good one!

Freelance 60

Freelance Writing Creative Director Copywriter 60

ProBlogger

JUNE 30, 2012

In 2006 I opened my first copywriting business, sans blog. My blog is entirely responsible for my success in the copywriting industry. Typically I post around two to three times a week, but I have a dirty little secret to share: While the bread and butter of my business is copywriting, I don’t blog about copywriting.

Consulting 41

Consulting Blog Blogging Copywriter 41

Men With Pens

OCTOBER 24, 2010

You see, most clients hire writers thinking they’re buying writing that gets results. There’s a huge disconnect between writers and clients. You think they want killer web copy. You’re their writer, and you were hired to write words that convert prospects into customers. It’s web copy.

Writing 55

Writing Consulting Copy Copywriter 55

ProBlogger

MARCH 20, 2017

Back in 2006 I noticed I started getting a lot of two types of emails: People wanting to hire bloggers would email me asking if I knew anyone suitable for a blogging job that they had. While it started slow with just a new job every few days – since 2006 we’ve had well over 10,000 jobs listed! How to Apply for a Blogging Job.

Proofreader 20

Proofreader Blog Blogging Advertising 20

Men With Pens

APRIL 25, 2010

This is the way writers used to write. Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Make a categorized list of inspirational writing music. Dust your desk.

Writing 103

Writing Copywriter Copywriting Projects 103

Men With Pens

MARCH 23, 2010

Why don’t you answer a couple of questions for us about who you really are, and we’ll use that information to make your web copy sound more like you? They don’t know the reasons, or they don’t have the ability we have to work them into their own web copy. Then you can go put that voice into the web copy. Make a note.

Copy 61

Copy Copywriter Copywriting Social Media 61

Men With Pens

MAY 9, 2010

The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Contained within this word is the secret to web copywriting that knows the heart and mind of your client – yea! Why You Should Use a Questionnaire Questionnaires don’t just work for web copywriting services.

Copywriter 52

Copywriter Copywriting Copy Projects 52

Men With Pens

JUNE 20, 2010

It’s all over the place, because plenty of experts (and not-so-experts) suggest reading aloud as a way to improve your work for sparkling copy. But if you’re like most writers (and you probably are), you’ve read the ‘read aloud’ tip already. You’re a good writer already. Or are you?

Text 73

Text Writer Script Copy 73

Men With Pens

APRIL 15, 2010

So when it hit me, I did – and here’s her post on how to be a better writer – fast. And I’ve been soaking up advice from sites like Copyblogger and Men with Pens as well as material from some other excellent writers in the blogosphere. Most writers aren’t brimming over with confidence, either.

Writing 73

Writing Copywriter Copywriting Writer 73

Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. Good News for Content Writers Don’t worry. You don’t have to give up on blogging.

Blog 51

Blog Blogging Sales Copy Freelance 51