2008 Ad Copy Ads Sales 
The Creative Penn
SEPTEMBER 18, 2023
Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle.
The Creative Penn
AUGUST 7, 2023
This is all around Facebook and Amazon ads. So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. Over time, what we're hoping to do is to continue adding different rides, different areas of the park, that authors need and are going to find fun and exciting.
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The Creative Penn
DECEMBER 31, 2022
In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. If we race against them, we lose.
The Creative Penn
JANUARY 6, 2023
Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built.
The Creative Penn
DECEMBER 30, 2022
I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales. I offered it, but I didn't focus on it. I also only offered digital formats.
The Creative Penn
APRIL 24, 2023
Because back in 2008, I did all of this. And like you're talking about, okay, a mom walking and dictating, does that translate into book sales? Because it might not lead to book sales. Like even if you get on national TV, you're not going to sell 200,000 copies of your book that day. That in turn, it does lead to sales.
The Creative Penn
FEBRUARY 24, 2023
There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop. For example, we had Microsoft Bing’s Sidney for just a few weird days, and now they have added guard-rails to stop it getting too creative. [ It has kind of a different focus, though.
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