Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. Ask questions like: What were your sales in the last few months?

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Ads Ad Copy Social Media Advertising 126

Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

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Ads Ad Copy Electronics Keywords 119

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Ads Landing Page Social Media Advertising 142

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Ads Landing Page Social Media Copy 142

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Ads Landing Page Advertising Text 144

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

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Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? 12 Factors That Affect the Cost of Instagram Ads. First, how can you tell which posts in your feed are ads? How much do Instagram ads cost? WebFX says Instagram ads cost between $0.20

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Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads?

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Ads Ad Copy Copy Contractor 109

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

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Ads Creative Director Storytelling Advertising 81

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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Content Writer Writer Content Writing 237

Copyhackers

SEPTEMBER 23, 2022

Idea 3: Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand. Idea 4: Add video to your ads to help boost engagement and conversions. Do you have a Facebook ads strategy? What about Facebook ads make them so daunting? Don’t leave your ad copy up to guesswork.

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Ads Copywriter Copywriting Ad Copy 52

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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Utilities Ads Engagement Agency 104

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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IT Ad Copy Keywords Landing Page 103

Smart Blogger

JANUARY 22, 2024

Now, you might be wondering, how does this differ from a sales funnel ? On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey. On the other hand, the sales funnel is more focused and kicks in at the later stages of the customer journey.

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Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

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Ad Copy Landing Page Advertising Ads 120

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

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SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting.

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Advertising Ad Copy Social Media Brand Awareness 128

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Understanding these key considerations can be the difference between a sale and a missed opportunity.

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Ad Copy Utilities Manufacturing Government 70

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

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Landing Page Keywords Ads Ad Copy 142

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

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Writing Style Script Landing Page Writing 75

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Leapfrog the Competition.

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Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Leveraging a Facebook ad offers an opportunity to reach specific demographics. Paid Advertising Utilizing paid advertising , like Google Ads, can help you target those actively searching for courses in your niche.

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Social Media Utilities Education Digital Marketing 79

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. With PPC campaigns, the action is sales.

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Brand Awareness Ads Keywords Education 113

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. That means they have figured out which keywords, ads, and landing pages work and do not work in your market. So let’s get down to it.

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Landing Page Advertising Keywords Ads 143

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website Sales Copy. Cost-per-mills (CPM ads). Copywriting. The concept of “copywriting” is still misunderstood by many. Social media Posts.

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Copywriter Copywriting Electronics Writing 94

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? From 1 September 2022 to 31 August 2023, I made over six figures (£) in total book sales income. (No,

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Creativity Sales Retail Publisher 88

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

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Ad Copy Copy Ads Persuasion 136

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more.

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Creativity Ad Copy Text Government 85

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

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SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

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Marketing Social Media Advertising Management 145

Make a Living Writing

APRIL 18, 2023

Whether they worked at some of the most famous ad agencies in the world, have an impressive client roster, or something else, you know they know what they are talking about. It is a true behind-the-scenes look at successful ads and how advertising agencies create successful campaigns. #2 9 – The Copywriter’s Handbook by Robert W.

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Copywriter Copywriting Copy Persuasion 114

Smart Blogger

AUGUST 11, 2023

Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet. Are you aiming for brand awareness , driving sales, or community building?

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

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Agency Landing Page Digital Marketing Social Media 133

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Also write press releases, book blurbs, ad copy, blog posts, etc.

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Creativity Ad Copy Copy Writer 126