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How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

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Different Ways To Market Your Book With Joanna Penn

The Creative Penn

In the intro, Storybundle for writers ; Seth Godin on Tim Ferriss ; Amazon's investment in Anthropic ; Claude 3 direct or Poe.com ; Claude prompt library ; join me and Joseph Michael for a prompt webinar, 4 April, register here ; plus, Spear of Destiny.

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The 36 Best Lifestyle Blogs to Model for Success in 2023

Smart Blogger

Of course, successful lifestyle bloggers share common tactics that keep their target audience entertained and engaged! Most commonly, lifestyle blogs make money by advertising brands that align and resonate with the lifestyle they promote. How Do Lifestyle Blogs Make Money? There are several creative ways to monetize a blog.

Food 106
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25 Marketing Books You Should Be Reading

Neil Patel

In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience. Whether the term “writer” is on your email signature or not, all good marketers should be good writers. Does your current marketing strategy need a refresh?

Marketing 128
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The Craft And Business Of Writing Non-Fiction Books With Stephanie Chandler

The Creative Penn

Stephanie Chandler is the author of multiple nonfiction books, a professional speaker, and CEO of the Nonfiction Authors Association and Writers Conference. Joanna: Just an introduction to the audience, back in 2007 I read your book, From Entrepreneur to Infopreneur , which helped me decide to start my own author business.

Writing 98
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Build A Successful Author Business For The Long Term With Joe Solari

The Creative Penn

But I also came out of business of 13 years IT consulting, and I arrived as well, in sort of 2008 I started, but you know, really when indie started taking off. Then you have to find the audience that's going to commit to that. You have to pay that advertising immediately. You have to get your product right, which is the book.

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Ethos, Pathos, Logos: What Are They and How to Use Them

Words Matter by Wix

Each technique uses a different approach to appeal to the audience and solidify the argument, whether you’re establishing: the character of the speaker ( ethos ), the emotional state of the listener ( pathos ), or the argument itself ( logos ). Ethos is when a speaker or writer appeals to their authority as a means of persuasion.