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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

So, concrete language improves customer satisfaction and increases sales. Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5. People are eager to learn.

Writing 187
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The Four Forces of Bad Content

Animalz

But most of the time, the signs are subtle and more insidious, providing a glimpse through the masquerade to the sales engine underneath. The core challenge of content marketing is making sales easier without alienating the reader by obviously selling to them. Deference to Data.

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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. That could include animated explainer videos , Blog2Video services , video ads , and more. Video content can support your marketing goals through each stage of the sales funnel.

Agency 52
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30 Lessons After 30 Million SEO Visitors

Neil Patel

An easy first step for you to take is to install Crazy Egg and run a heatmap to see where people click so you adjust your design and copy to get more sales. Lesson #5: SEO will never convert as well as paid ads. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI. It doesn’t mean SEO is bad.

SEO 145
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What It Means to Get Branded Content Right

Content Marketing Institute

In fact, a recent study by Turner Ignite and Realeyes found they make viewers more likely to consider the featured brand when it comes time to make a purchase (compared to traditional 30-second ads). BMO Harris Bank offers a lesson on engaging millennials.

Brand 95
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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Consider: In 2012, small businesses made up 99.7% For example, a review request might state that sales at your business contribute X amount of funding to first responders, and that you’d appreciate the reviewer writing about how supporting these services matters to them and to the community. of US employer firms.

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SaaS Websites: Is shorter copy really better?

Copyhackers

It’s a distraction from what’s actually important: Forming a persuasive argument that gets your ideal visitors to take the next step in the customer journey. Sometimes the most persuasive argument you can form is longer. Remember, the point is conversions and sales. Sometimes it’s shorter. Then build your design around the copy.

Copy 52