Enchanting Marketing

NOVEMBER 14, 2023

Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. Apple copy can only be so good because they know why their audience would enjoy using their products. So you can upload and download files in a flash. So, this is always where you start: Who is your reader?

Writing 187

Writing Sales Copy Text Copy 187

Smart Blogger

NOVEMBER 13, 2023

Dramatic Irony Audiences love dramatic irony , because they get to be “in the know.” Only the audience knows the two tricksters’ real names are Jack and Algie. (A Example of Colloquialism The briefly popular 2012 meme series, “Sh*t X say,” are packed with examples of colloquialisms , such as these, er, jewels (?)

Writing 98

Writing Prose Writer Concept 98

Fat Joe

JULY 28, 2023

They can convey a brand’s message in a way that looks great and resonates with audiences. It’s one of the best ways to connect with audiences and drive brand awareness. At the top of the funnel, explainer videos are a great way to simplify complex concepts. You can educate audiences and build brand authority.

Agency 52

Agency SEO Script Brand Awareness 52

Copyhackers

SEPTEMBER 10, 2020

It’s a distraction from what’s actually important: Forming a persuasive argument that gets your ideal visitors to take the next step in the customer journey. Sometimes the most persuasive argument you can form is longer. If you start with design, you’re putting arbitrary constraints on your persuasive argument.

Copy 52

Copy Website Copywriter Copywriting 52

Content Marketing Institute

JULY 31, 2018

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. A 2012 study showed that visitors judge a website in 0.05 Models of persuasion. Dr. BJ Fogg of the Persuasive Technology Lab at Stanford University was a specialist on behavior design.

Content Marketing 90

Content Marketing Persuasion Marketing Content 90

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. Now that’s the power of persuasion. Click To Tweet.

Retail 103

Retail Concept Persuasion Construction 103