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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. Apple copy can only be so good because they know why their audience would enjoy using their products. So you can upload and download files in a flash. So, this is always where you start: Who is your reader?

Writing 184
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Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)

Smart Blogger

This less-explored facet of digital marketing is revolutionizing the way businesses understand and engage with their online audience. Stay with us, because we’re about to demystify this concept, give you actionable insights, and change the way you perceive your digital footprint. Your audience is waiting!

IT 59
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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Semantic search is a type of search that understands the user’s intent and the relationship between concepts. The Knowledge Graph has been growing steadily since it was first introduced in 2012. With the addition of semantic search, Google has become even better at understanding the relationship between concepts.

IT 95
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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born. Before Google’s Penguin update in 2012, domain authority reigned supreme. To understand why this is, put yourself in one of your audience member’s shoes.

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A Content Marketing Love Letter

Content Marketing Institute

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. And there it was … email after email, the audience telling me what they would buy. The concept took off immediately.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! The mind behind this concept is Theodore Levitt , a German economist who lived in the United States and worked in the celebrated Harvard Business School. At worst, a total failure.

IT 102
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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born. Before Google’s Penguin update in 2012, domain authority reigned supreme. To understand why this is, put yourself in one of your audience member’s shoes.