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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96
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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Article sponsored by PayPal.

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Top 10 Health Affiliate Programs

Backlinko

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team.

Marketing 122
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Outsourcing Video And Design: A Guide For Agencies And SEOs

Fat Joe

It’s one of the best ways to connect with audiences and drive brand awareness. That can make it difficult to meet deadlines across multiple projects. You can educate audiences and build brand authority. Ideally, you want to see past video projects similar to the ones your agency typically handles.

Agency 52
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How Our Co-founder, Nikida, Grew Her Blog From 0 to $10K+ a Month

Bramework

I started my blog back in 2012. So, you know it’s been a 10 year journey from starting as a passion-project and creative outlet to realizing I could monetize it and achieve financial freedom. The journey from passion project to business ThemeParkHipster started as a passion project where I treated it more as a personal diary.