Dark Social: What, Why, & How to Measure it in 2023 (+ Tips)
Smart Blogger
JULY 14, 2023
This less-explored facet of digital marketing is revolutionizing the way businesses understand and engage with their online audience. From private messages, emails to undisclosed browsing — these are all part of the elusive realm of dark social. Madrigal , a tech editor at Atlantic.com, in 2012 to shed light on this very phenomenon.
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