The Creative Penn

NOVEMBER 13, 2023

How can you shift your mindset from catalog sales to selling direct? His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter. His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter.

Retail 98

Retail Prose Sales Script 98

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. of communication professionals rely on branded content.

Brand 95

Brand Banking IT Entertainment 95

The Creative Penn

NOVEMBER 20, 2022

And the idea was that they would encourage their employees to spend up to 20% of their time on basically more speculative projects, things that were outside the scope of their official responsibilities. I did this recently, I looked at 2012. I had like three diaries or journals from 2012, and I went through them all.

Publisher 98

Publisher Publishing Publishing Creativity 98

Content Hacker

AUGUST 4, 2023

It also helped me get a VP role at Content at Scale AI , which in turn led to a promotion to President a month later! Buyers are reading 3-5 blogs before interacting with a sales team nowadays. I couldn’t imagine that just ten years later, I’d successfully exit that business with a 13,000x ROI ($1M+ in a private sale).

Agency 96

Agency Persuasion Writer Brand 96

ProBlogger

MARCH 13, 2017

elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. In 2012, Barclays launched the mobile app Pingit , a mobile payment service that lets users transfer money easily through their mobile phones.

Brand 52

Brand Storytelling Banking Social Media 52

The Creative Penn

APRIL 17, 2023

We had to learn marketing and distribution and sales. So we will do an eBook version, and we'll do an audiobook version, if appropriate, but they just don't lend themselves to digital sales. For example, you could do some more narrative stories or narrative versions that are just plain text for digital sales in order to expand.

Publisher 98

Publisher Publishing Publishing Sales 98

The Creative Penn

MARCH 20, 2023

And so I look at projects and decide, okay, where am I going to get the best return for my time and energy? So for example, I did an anthology project as an editor with Clive Barker, and my coeditor Del Howison. So we went that route with that particular project. Here are the highlights and the full transcript is below.

Writing 98

Writing Projects Publisher Publishing 98

ProBlogger

JANUARY 6, 2013

It has been a blast exploring this project over the past 4 years. She has been around for years and most of her projects don´t concern the blogging industry. She shows what you can achieve with your blog, and your life, if you step outside of the echo-chamber and pursue creative projects. Tina Roth Eisenberg. Well, I disagree.

Blogger 55

Blogger Food Projects Finance 55

Neil Patel

AUGUST 24, 2021

In 2012, the site netted him $500,000. Here, when I’m talking about targeted content, I’m talking about sales messages intended for people already interested in buying a product like yours. Work on projects that are helpful for both of you. How to Go Viral According to Matthew Inman, Creator of The Oatmeal.

Marketing 145

Marketing Creativity Social Media Advertising 145

Neil Patel

MAY 19, 2020

An easy first step for you to take is to install Crazy Egg and run a heatmap to see where people click so you adjust your design and copy to get more sales. When I started off with SEO, I would run projections on how much the traffic would make me. Lesson #2: The easiest way to grow your SEO traffic is international expansion.

SEO 145

SEO Keywords Insurance Landing Page 145

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. His latest project, Examine.Com, garners around 70,000 visitors a day and is a seven-figure business. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy.

Blogger 50

Blogger Editorial Agency Writer 50

Backlinko

AUGUST 17, 2023

Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Attribution modeling Attribution modeling is the process of assigning credit to different touchpoints in sales paths.

Landing Page 82

Landing Page Ads Engagement Warehousing 82

The Creative Penn

MAY 8, 2023

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. I was never a programmer by trade, but I did learn it in college and so it's enabled me to just kind of play around with little projects that I thought would be fun.

Retail 98

Retail Publisher Publishing Publishing 98

ProBlogger

JANUARY 29, 2017

Creative “blindness” happens when you’ve been staring at the same project for too long. The rest of the week can be spent promoting that piece of content and driving people to read it. Day 4: Publish, Promote, and Propagate. You talk about sales, events, workshops, and new stores that have opened up in your area.

Publisher 49

Publisher Publishing Publishing Content Creation 49

ProBlogger

JANUARY 29, 2017

Creative “blindness” happens when you’ve been staring at the same project for too long. The rest of the week can be spent promoting that piece of content and driving people to read it. Day 4: Publish, Promote, and Propagate. You talk about sales, events, workshops, and new stores that have opened up in your area.

Publisher 48

Publisher Publishing Publishing Content Creation 48

ProBlogger

MARCH 1, 2013

Many bloggers who have never created and sold their own products wonder how to make the leap and start offering something for sale. Even after you’ve created a product, it can still feel somehow taboo to offer something for sale. I promoted a promo webinar at the bottom of every single blog post. It’s a win-win.

Blogger 53

Blogger Communication Promotion Sales 53

ProBlogger

DECEMBER 19, 2012

In June 2012, I had 100 RSS subscribers for my blog. But a few months later, on September 4th, I released my first product, an ebook called The App Design Handbook , which went on to make $12,000 on launch day and has passed $35,000 in total sales. I do know that if you can make a big splash, a single-day launch can help sales.

Blog 43

Blog Blogging Sales Audience 43

ProBlogger

NOVEMBER 30, 2014

The use of feeds has diminished since Google Reader was laid to rest, and I think when Gmail and other clients started filtering promotional material away from the “Primary Inbox”, blog updates via email became less important. I’ve found that subscriber numbers are way down on all the blogs I manage.

Blog 55

Blog Blogging Social Media Advertising 55

ProBlogger

FEBRUARY 18, 2013

clever things to do with the sale money (and an embarrassing story). Broadly speaking, there are two categories of pre-sale issues to think about: Emotional factors: You might be keen to sell your blog now but are you sure you’re not going to miss it once it is all said and done? How to calculate a blog’s sale value.

Blog 54

Blog Blogging Sales Banking 54

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. For more of a sales-oriented strategy, share that blog post link with other bloggers and influencers to get the word out.

Website 141

Website Search Engine Optimization Social Media Engineering 141

ProBlogger

DECEMBER 1, 2012

In the first two weeks of November 2012 we had close to 300 people find our site through Christmas-themed search terms, suggesting this trend will continue. For commercial blogs, I’d imagine Christmas is one of the best opportunities for generating revenue, particularly by driving sales through affiliate schemes.

Blog 41

Blog Blogging Insurance Consulting 41

ProBlogger

JUNE 5, 2017

How that’s looked has changed to reflect what projects I might be doing or what that focus is. For about a year, late coming up to this 12 months, I actually paid writers to write. I thought I’m really not living what I’m promoting. I contacted her the next week. I had to laugh. Sure enough, it was fine.

Blogger 42

Blogger Blog Blogging Social Media 42

ProBlogger

JUNE 5, 2017

How that’s looked has changed to reflect what projects I might be doing or what that focus is. For about a year, late coming up to this 12 months, I actually paid writers to write. I thought I’m really not living what I’m promoting. I contacted her the next week. I had to laugh. Sure enough, it was fine.

Blogger 36

Blogger Blog Blogging Social Media 36

Content Marketing Institute

JULY 31, 2018

It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts. A 2012 study showed that visitors judge a website in 0.05 Gather and promote testimonials. Promote earned media in your content.

Content Marketing 90

Content Marketing Persuasion Marketing Content 90

ProBlogger

JUNE 26, 2019

” If we all put aside time to write content, we put aside time to engage with our audience, we put aside time to promote our blog, but most of us don’t put aside time on a regular daily basis to monetize our blog, at least a lot of bloggers don’t. Then, this is what I do to promote those posts.”

Blog 24

Blog Blogging Blogger Architecture 24

CoSchedule

FEBRUARY 27, 2023

Matthew Woodward Matthew Woodward started his blog back in 2012 and currently focuses on topics primarily related to SEO. CoSchedule’s suite of products strives toward helping marketers plan, create, promote, and measure their content at every level. Ask your sales team for ideas on exciting customers. Listen to your audience.

Creativity 98

Creativity Blog Blogging Food 98