The Creative Penn

MAY 8, 2023

How can we make choices for our own creative business while respecting the decisions of others? Michael Anderle (LMBPN), Joanna Penn (The Creative Penn), and Dan Wood (DRaft2Digital) at London Book Fair, April 2023 Dan Wood is the COO of Draft2Digital , which helps authors self-publish alongside excellent support. What do we do next?

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Retail Publisher Publishing Publishing 98

Neil Patel

OCTOBER 25, 2020

Do you need a creative agency or a marketing agency? And the overall sales it commands from its products is a direct result of the company’s marketing strategies. In other words, to drive and sustain its growth, Apple uses creative agencies. This is the difference between a creative agency and a marketing agency.

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Agency Creativity Marketing Utilities 136

ProBlogger

OCTOBER 25, 2016

Now it’s time for you to understand the power that lies in the future of your creative little hands. Media has taken a paradigm shift, no one really watches TV ads, reading, magazines or looking at billboards anymore. Ad blockers – The usage of these bad boys have sky rocketed in the last three years.

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Advertising Blogger Script Retail 51

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.

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The Creative Penn

JUNE 26, 2023

My books related to this interview: Career Change , How to Write Non-Fiction , Your Author Business Plan , Public Speaking for Authors, Creatives, and Other Introverts. You've been teaching nonfiction authors about marketing since then, but it has been a decade since we talked last in 2013 about book marketing.

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Writing Social Media Publisher Publishing 98

Quick Sprout

DECEMBER 14, 2022

Before we look at what their website looks like today, take a look at what their site looked like six years ago, back in 2013: Is there anything wrong with this design? The difference between the 2013 site and the 2020 site is like night and day. It’s bright, bold, and draws lots of attention to the theme of creativity.

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Website Text Portfolio Architecture 140

Jane Friedman

FEBRUARY 8, 2024

This article makes the classic mistake of conflating all kinds of artists and creative industries and painting them all with the same brush. I’ve also seen it happen when an author has a poor sales track record.) But it was direct to reader that led to the best success and sales for Twain.

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Social Media Publisher Publishing Publishing 121

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. It was a book about business for creatives. So that was where I was learning.

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The Creative Penn

AUGUST 14, 2023

.” [ The Verge ]; Amazon AI tool coming for writing product descriptions [ The Information ]; FTC antitrust lawsuit [ Politico ]; Amazon is “eliminating dozens of its private label brands” which may help “placate antitrust regulators” [ Wall St Journal ]; “Amazon will be disrupted,” says Jeff Bezos (in 2013) [ Insider ].

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Publisher Publishing Publishing Promotion 98

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Others let businesses customize their orders by size , as well as adding their name and/or logos. It really all just boils down to creativity and application. Step 5: Understand the Creative Ways Businesses Use Beacons.

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Manufacturing Retail Hospitality Communication 145

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Her book, Swept , will be out in 2013.

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Blogger Storytelling Social Media Consulting 52

ProBlogger

FEBRUARY 5, 2013

Join us in 2013?” Most of it looks creative, like the Instagrammed photos we see on Twitter. The page’s call to action follows the same spirit: “In July 2012, a small army of remarkable people converged on Portland, Oregon for a weekend of strategizing and adventure. Clicking around, again the imagery stands out.

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Brand Blog Blogging Communication 40

ProBlogger

JANUARY 16, 2013

Recently, I asked a blogger what his goals were for 2013. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. Increase sales conversions (he sells ebooks). Increase sales conversions.

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Blog Blogging Sales Social Media 42

ProBlogger

JUNE 5, 2017

Nikki: I think sort of locked away all those years as a journalist was someone who was just yearning to have a chat as opposed to writing in an editorial structure or creative structure. It’s end of 2013 and I had a question from a reader saying, “I like all the outfits you put on the blog. Go, “Okay, those tips are still relevant.

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Blogger Blog Blogging Social Media 41

ProBlogger

JUNE 5, 2017

Nikki: I think sort of locked away all those years as a journalist was someone who was just yearning to have a chat as opposed to writing in an editorial structure or creative structure. It’s end of 2013 and I had a question from a reader saying, “I like all the outfits you put on the blog. Go, “Okay, those tips are still relevant.

Blogger 35

Blogger Blog Blogging Social Media 35

The Creative Penn

DECEMBER 5, 2022

How can you change your mindset to one of creative abundance and productivity? How — and why — to pivot genres Combining what you want to write and what sells Creating a new audience when pivoting genres Are Facebook ads and AMS ads still worth it? I sent it out to my list, and I got no sales.

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Ads Social Media Writer Publisher 98

Income Diary

APRIL 2, 2024

Amazon.com is currently the world’s largest Internet sales company on the World Wide Web and earns $386 Billion a year. The company controls China’s biggest mobile instant messaging service and its subsidiaries provide media, entertainment, the internet and mobile phone value-added services. 8 Ding Lei: Founder of NetEase is worth $30.6

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Engineering Finance Education Entertainment 52

The Creative Penn

JUNE 12, 2023

But you've been podcasting on Novel Marketing since 2013, so a decade now. I was like, I'm not seeing these Facebook promos moving the sales needles at all. And this is content that takes time, doesn't cost that much money , you know, time is money, but it is a very different form of marketing to Facebook ads.

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ProBlogger

OCTOBER 1, 2018

I started blogging in 2013 in June and my blog is about how I stay organized as a busy mom of two small kids and how I work from home. I’ve come from a background in sales and marketing and events and I just find pitching really easy and fun. Creating great content, finding an audience, building engagement, monetizing your blog.

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Blog Blogging Consulting Blogger 25

CoSchedule

FEBRUARY 27, 2023

CoSchedule Blog Since its humble beginnings as a marketing blog & calendar in 2013, CoSchedule has grown into a marketing solution offering several products and thousands of free marketing resources. Ask your sales team for ideas on exciting customers. Show people creative ideas for using your products. Get creative.

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Creativity Blog Blogging Food 98

ProBlogger

NOVEMBER 30, 2014

In her Atlantic piece titled 2013: The Year “The Stream” Crested , Alexis C. Readers have started to get smart to the methods of blog advertising – they might avoid affiliate links, scoff at “sponsored content” and glance over your sidebar ads without a single click. And it’s not just advertising.

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Blog Blogging Social Media Advertising 55

Intergrowth

MARCH 5, 2023

It includes everything from your logo and website to the graphics on your ad banners. It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect.

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Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

MARCH 11, 2014

End result: One 2000 word, comprehensive article on Facebook Ad best practices. Content marketing smart is all about using your existing content in creative, practical ways that save you time and energy but give you a great return on your investment. Image via Flickr user captainmcdan. coffee-breaks. Let’s market smart, not hard.

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Content Marketing Brand Awareness Marketing Blog 51

Neil Patel

FEBRUARY 16, 2021

The spider notes new documents and changes, which are then added to the searchable index Google maintains. Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources. If you’re on YouTube, get creative!

Website 141

Website Search Engine Optimization Social Media Engineering 141

Neil Patel

JANUARY 21, 2021

The truth is, it takes resourcefulness, dedication, persistence, and creativity. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. I wish I could tell you there’s a magic button that ranks your site #1 without fail.

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Keywords Text SEO Social Media 145

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

ProBlogger

MARCH 4, 2013

Image by hydropeek, licensed under Creative Commons. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest. It drives more traffic than Google+, Linkedin, and YouTube combined , more traffic than Twitter , and Pinterest drives more sales than Facebook. Sell stuff.

Food 55

Food Text Social Media Landing Page 55