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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? Back in 2013, I watched a clip of Jeff Bezos on a 60 Minutes special where he talked about Amazon being disrupted.

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Double Your Blog Profits in 2013?!

ProBlogger

Recently, I asked a blogger what his goals were for 2013. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. Increase sales conversions (he sells ebooks). Increase sales conversions.

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10 Trending 2023 Website Color Schemes

Quick Sprout

Before we look at what their website looks like today, take a look at what their site looked like six years ago, back in 2013: Is there anything wrong with this design? The difference between the 2013 site and the 2020 site is like night and day. It’s important to switch it up because color schemes can impact sales on your website.

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The Definitive Guide to Twitter Marketing in 2024

Smart Blogger

Think of Oreo’s instant response during the 2013 Super Bowl blackout. Launch Flash Sales : Create urgency. Announce a 2-hour flash sale with a steep discount. Try a Twitter Ad When organic reach isn’t enough, a Twitter ad can catapult your content into the limelight. Classic Twitter marketing moment.

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The Definitive Guide to Online Reputation Management

Neil Patel

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. — Alex Goot (@alexgoot) March 13, 2013. Negative content can affect your sales, and addressing the criticism on the site may not be enough.

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How Low Can #1 Go? (2020 Edition)

Moz

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

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