User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
It was a way for the customer to use his creativity to express frustration and dissatisfaction. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014. Take the ice bucket challenge as an example.
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