Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 95

Brand Storytelling Food Manufacturing 95

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 97

Content Editorial Team Entertainment Content Creator 97

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasts are the No. 1 audio source based on time of consumption via @EdisonResearch.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers.

Hospitality 66

Hospitality Medical Insurance Healthcare 66

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST.

Content 108

Content Social Media Content Marketing Content Creator 108

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 105

Marketing Content Agency Content Marketing 105

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Underperforming content: theory first.

Content 74

Content Keywords Ad Copy SEO 74

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months).

Blog 54

Blog Blogging Social Media Keywords 54

ProBlogger

DECEMBER 6, 2016

I’ve been thinking about how I want to end 2016 both personally and work-wise, and after Natalie’s post yesterday , I decided to gather together the reminders and advice I’m using to head into a new phase, and to share them with you. How to publish remarkable content every week even if your time is limited | CoSchedule.

Post 46

Post Food Editorial Blogger 46

Neil Patel

OCTOBER 13, 2020

Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it.

Freelance 141

Freelance Projects Manufacturing Social Media 141

ProBlogger

APRIL 19, 2017

In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. In 2016, the site was named the #1 fastest-growing private media company by Inc.

Blogger 50

Blogger Editorial Agency Writer 50

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 98

Content Marketing Marketing Content Storytelling 98

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. Let’s get it started!

Marketing 143

Marketing Blog Blogging Social Media 143

ProBlogger

DECEMBER 25, 2016

This was your favourite post on creating content this year. Darren Rowse (@problogger) March 23, 2016. The Ultimate Editing Checklist for Content Marketers. Excellent for everyone who is about to write an editorial calendar for 2017 , or who would love some new ideas. Read it here. “Be Read it here. Read it here.

Post 46

Post Content Editorial Social Media 46

Content Marketing Institute

NOVEMBER 29, 2018

Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest tips, trends, and research in content marketing.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 97

Editorial Team Editorial Content Marketing Construction 97

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JULY 27, 2018

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. That mantra is repeated in nearly every content and marketing discipline. Four writers.

Audience 62

Audience IT Content Editorial 62

Buffer

OCTOBER 18, 2016

Here are a couple of reasons why I love them: When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs.

Marketing 52

Marketing Blog Blogging Social Media 52

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. 4-7 in Cleveland, Ohio.

Storytelling 55

Storytelling Entertainment Social Media Collaboration 55

Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

MARCH 8, 2018

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

Government 109

Government Content Editorial Prose 109

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. Ann Handley, c hief content officer, MarketingProfs. That’s what I did. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

Content Marketing 105

Content Marketing Marketing Content Electronics 105

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

Content Marketing 74

Content Marketing Marketing Content Editorial 74