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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. A lot, it turns out. Match tools to touchpoints. Primary stories.

Audience 107
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. A special #mondaymotivation poem from one of our tiny pre-K stars, Happyness. letgirlslearn. Engage and promote.

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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. You'll need to have something compelling to stand out.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram.