Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 94

Brand Storytelling Food Manufacturing 94

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. What are the benefits of selling direct? Steve: Thank you very much.

Advertising 98

Advertising Copy Sales Publisher 98

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. 00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): In this week’s episode.

Content Marketing 80

Content Marketing Marketing Content Retail 80

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 87

Content Marketing Storytelling Marketing Content 87

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

NOVEMBER 18, 2017

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45): Download this week’s PNR: This Old Marketing podcast.

Content Marketing 75

Content Marketing Marketing Content Advertising 75

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? Download this week’s PNR: This Old Marketing podcast.

Content Marketing 76

Content Marketing Media Electronics Marketing 76

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?

Content Marketing 79

Content Marketing Marketing Content Contractor 79

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. shopcosabella replaced its digital agency w/ an AI platform & more than tripled its ROI.

Marketing 105

Marketing Content Agency Content Marketing 105

Quick Sprout

DECEMBER 6, 2022

Notice that the graph I used in the example above is from 2017. If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy. A simple way is to pay a PR agency like PR Serve , who has a performance-based pay model, allowing you to pay it only when it gets you press.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

The Creative Penn

NOVEMBER 13, 2022

In the intro, how to predict and profit from publishing trends [ ALLi blog ]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics. And then quite a few years later, I was working at the Environment Agency and I was responsible for communication skills training.

Ads 98

Ads Sales Publisher Publishing 98

Backlinko

AUGUST 1, 2023

It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. Raven Tools was founded in 2004 and it was acquired by TapClicks in 2017. You’ll then see the search volume for the term and a bar representing the “ Advertiser Difficulty. ” Still, it’s worth the wait.

Keywords 73

Keywords Landing Page Social Media Management 73

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

The Creative Penn

JANUARY 26, 2023

There’s also another class action lawsuit where Microsoft, GitHub, and OpenAI are being sued around GitHub Co-pilot being “trained on public repositories of code scraped from the web, many of which are published with licenses that require anyone reusing the code to credit its creators. 2017 is when I published my first dark fantasy novel.

Creativity 98

Creativity Projects Government Text 98

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 83

Content Marketing Publisher Publishing Publishing 83

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 103

Brand Content Storytelling Editorial Team 103

Moz

JANUARY 12, 2021

Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports.

SEO 59

SEO Keywords Brand Agency 59

Moz

DECEMBER 11, 2018

3) Google becoming a lead gen agency. But that’s not the same as Google allowing Groupon to advertise at the top of your KP , or putting lead gen from Doordash and GrubHub front and center to nickel and dime you on your own customers’ orders. It’s a single effort that’s integral to researching, writing, and publishing the website.

Website 91

Website Medical Keywords Agency 91

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. That is how Neil Patel publishes his infographics on QuickSprout. your article is ready. Click To Tweet.

Blog Post 110

Blog Post Post Content Blog 110