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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

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People Round-Up, Mid October 2023

Publishing Trends

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company.

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Substack for Writers: Is It Worth Joining?

Make a Living Writing

Substack is an online platform that lets writers publish their work while also offering subscriptions so they can make money in the process. Substack is a subscription newsletter platform that lets writers publish newsletters and get paid if they choose to. You can also offer a free newsletter if that is what you would prefer to do.

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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Show details. (00:01):

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The 15-Year Author Business Pivot With Joanna Penn

The Creative Penn

In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.

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What Facebook Watch Means for Marketers

Neil Patel

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. Ads Will Likely Become More Important for Facebook Advertisers. Fortunately for advertisers, Facebook Watch holds great promise. Facebook Live Is Important for Brands.

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