Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 77

Marketing Content Creator Advertising Content Creation 77

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Let’s meet IRL and share the Content Marketing World fun on Instagram. Instagram is a good answer.

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Engagement Content Retail Food 111

Content Marketing Institute

DECEMBER 13, 2017

HANDPICKED RELATED CONTENT: Will Artificial Intelligence Replace Manual Content Creation? Content marketers appreciate the need to build a connection with their audiences and that frequently requires emotional, subjective, and reader-centric content created with thought, care, and immense creativity. 15, 2017. .

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Can be presented as the main course or served as a pre-roll advertising appetizer. Click To Tweet.

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). AT&T creates media brand with Hollywood actress ( April 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. See what inspires you given your content marketing strategy , audience, and formats. See what inspires you given your content marketing strategy , audience, and formats. To be a well-known leader in your industry, start creating data-driven content.

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Blog Post Post Content Blog 110