Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 89

Content Marketing Storytelling Marketing Content 89

Content Marketing Institute

DECEMBER 19, 2018

HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Chris Miller (@Chris_Miller_6) December 15, 2017. Domino’s covers up pain point ( November ).

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Content love from our sponsor: Storyblocks (45:25). This Old Marketing example of the week. (57:30): For a full list of PNR archives, go to the main This Old Marketing page. appeared first on Content Marketing Institute.

Content Marketing 80

Content Marketing Media Electronics Marketing 80

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years.

Education 101

Education Brand Banking Retail 101

Content Marketing Institute

FEBRUARY 14, 2018

When Hursh joined the team, the library used some social media platforms but had no overarching content marketing strategy for them. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Storytelling through content marketing and audience personas. “We

Social Media 100

Social Media Content Creativity Content Marketing 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Other content was complete stories.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JULY 11, 2018

Let’s look at a few of the biggest forces impacting retail and e-commerce businesses, as well as some top content opportunities you should explore to remain competitive and prepare for the next wave of challenges poised to shake up the marketplace. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce.

Retail 82

Retail Content Education Content Marketing 82

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 81

Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet. joderama Click To Tweet.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Video Storytelling Secrets From an Award-Winning Series.

Marketing 110

Marketing Brand Awareness Storytelling Agency 110

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. HANDPICKED RELATED CONTENT: 4 Ways Your Sales Team Can Help Your Content Marketing. Well, guess what? Why this works.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). For example, charity: water uses storytelling to describe the communities benefiting from its clean water initiatives around the world. Let’s meet IRL and share the Content Marketing World fun on Instagram.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

FEBRUARY 1, 2018

In her Content Marketing World talk, Structuring Content for Dynamic Storytelling , content strategist Carrie Hane details what it means to set your content free by structuring it – and why marketers should care. Structured content is fast emerging as a necessity for content marketers.

Content 94

Content Medical Storytelling Text 94

Content Marketing Institute

DECEMBER 13, 2017

HANDPICKED RELATED CONTENT: Will Artificial Intelligence Replace Manual Content Creation? Content marketers appreciate the need to build a connection with their audiences and that frequently requires emotional, subjective, and reader-centric content created with thought, care, and immense creativity. 15, 2017. .

Content Creator 103

Content Creator Content Creation Content Storytelling 103

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 110

Creativity Marketing Content Creator Construction 110

Buffer

JULY 27, 2017

sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. Writing only blog posts that meet your criteria can help to keep the quality of your content high. million sessions, and struggling to break out, we hit 1.5m

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, content marketer, Anglo Liners. Grab some toys. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan.

Script 105

Script Content Storytelling Social Media 105

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. Plotted points are more trustworthy than written words. This is especially true when it comes to brands.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 105

Retail Concept Persuasion Construction 105

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. Let’s assume your page content sells blue denim jeans. You can even micro-target content. Use Storytelling.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). AT&T creates media brand with Hollywood actress ( April 2017 ).

Content Marketing 96

Content Marketing Transportation Marketing Content 96

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. Joakim Ditlev , founder, Content Marketing DK.

Content Marketing 97

Content Marketing Marketing Storytelling Content 97

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

Blog Post 111

Blog Post Post Content Blog 111