The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? The other thing you touched on with the cash flow is that it's an incredibly difficult business when you think about how the payment structures work, especially if you're a big advertiser. You have to pay that advertising immediately.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 76

Content Marketing Media Electronics Marketing 76

The Creative Penn

JUNE 19, 2023

So I published the first book, and I was getting ready to publish the second book, and I'd had a few sales. Back then you could just put a book out for 99 cents, and you could get sales. So I'd had some sales, and people were reading the books, and I was like, okay, well, how do I find more readers? Joanna: Absolutely.

Copy 98

Copy Sales Publisher Publishing 98

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. I feel like now we misnamed Indie Author Magazine, it should be Storytellers, because there's so many ways to tell stories. We are authors, but we're also in the broader sense, storytellers. How about things like direct sales as well?

Social Media 52

Social Media Creativity Education Storytelling 52

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. We actually sell advertising in some of the emails that we do, particularly on Digital Photography School. If you’re monetizing your blog with advertises, you do wanna get them over to your blog.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels. The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

DECEMBER 13, 2017

Taco Bell sales jump, helping Yum’s profit beat expectations. Storytelling in content marketing gives the user an “experience.” Remember, emotional connection has a direct correlation to higher sales numbers. 15, 2017. . Finance: McCormick beats Street 3Q forecasts. FedEx misses Street 1Q forecasts. Click To Tweet.

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Content Marketing Institute

DECEMBER 27, 2017

Bring in more sales leads? Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Register by December 31, 2017 for the lowest rates!

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

Content Marketing 92

Content Marketing Transportation Marketing Content 92