Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). They’re genuine fans who engage with the brand. Because it’s not transactional (i.e.,

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. Build a Content Brand. Well, guess what?

Brand 97

Brand Contractor Editorial Content 97