Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Neil Patel

SEPTEMBER 28, 2020

Not all agencies are built the same. So, if you’re working with an agency to help you do so, they need to have some actual marketing chops. Make sure that the agency you want to work with offers other services besides analytics. A good agency will have social scientists (or marketing experts), data scientists, and statisticians.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand 93

Brand Storytelling Food Manufacturing 93

Content Marketing Institute

APRIL 6, 2018

Here’s the formula to strategically evolve your brand communication: 1. The biggest ideas driving the brand are converted into actionable guidance for marketers and communicators. Storytelling is often done in silos at the business unit or market level. REI (@REI) November 24, 2017. Rearticulate your brand story.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

DECEMBER 5, 2017

says John Oxford, Renasant’s director of corporate communications. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Newhouse School of Public Communications. dawnpapandrea Click To Tweet. Register today.

Education 97

Education Brand Banking Retail 97

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

SEPTEMBER 6, 2018

Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Finalist: Agency of the Year <100 employees). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. In all, 92 winners were selected from a field of more than 1,100 submissions.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72