Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Click To Tweet.

Education 97

Education Brand Banking Retail 97

Content Marketing Institute

FEBRUARY 14, 2018

Storytelling through content marketing and audience personas. “We The library director pitched the concept to The Cincinnati Enquirer, which was celebrating its 175th anniversary. The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Michael Hong (@PotomacFan) May 9, 2017. In Washington, D.C.,

Social Media 98

Social Media Content Creativity Content Marketing 98

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. If we came up with an idea and took it to an agency,” Evan explains, “we’d lose control, lose flexibility, and it would be cost prohibitive.”.@NASCAR’s The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

APRIL 26, 2018

Luke shares the example of artificial intelligence, a pillar concept for the company. Whitney works with a team of six internal writers, also with journalism backgrounds , and experiments with agency resources for human interest stories. Editorial is produced by a blend of contractors and freelancers.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . Once I’ve found that element, I research the heck out of it and focus on that concept. Even if this concept is only loosely related, it will generally pull my brain out of a rut. Look at someone else. Bring in fresh eyes. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111